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1%+ CTR on media buys? What's your average CTR for a profitable campaign?

by xrcv
8 replies
Hi guys

For the past ~1 year I have made my full time income with search PPC. I am bidding on niche/small KWs to get cheap CPC, but there's an obvious flaw with that model - zero scalability. 2013 seems like a good time for me to get into an infinitely scalable model - media buying. So I deposited $500 in sitescout and started experimenting with the interface.

What is a good CTR to get on media buys? I have seen a few case studies with people getting over 2%. I seem to be getting 20 times less than that on the few banners I have tested, despite them being above the fold on traffic sources, which in my opinion are with suitable demographics.

I just want to know what to aim for - are the 2%-3% CTR possible to consistently achieve in media buys? Aren't the average numbers on the google display network like .1 - .2 %? On facebook also, despite being way more targeted (interests and whatnot) that media buys?

It seems to me that getting above 1% CTR on a general niche (WL/etc.) would be all the battle - then you have infinite scalability and just have to figure out an angle to monetize that traffic effectively.

A shorter version of the question: for the people who run profitable display campaigns as an affiliate, what's your average CTR for a banner ad?

Thanks :p
#average #buys #campaign #ctr #media #profitable
  • Profile picture of the author davigol
    it depends and Im not sure there is a stable model for this as each website and each product you promote is different .

    And of course it can change from 2-5% in the same website for same product only for banner redesign .

    Anyway the more important is the CTR on the LP itself , as this we usually keep the same and just promote in different websites and for the LP its about 1-2% , about 1-2 sales for 100 unique visitors ( atleast in my case ) .

    even due I'll be glad to hear about tips and tricks to improve banners CTR to attract more buyers ..
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  • Profile picture of the author Greedy
    I've had successful campaigns way under 1%.
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  • Profile picture of the author alchebank
    1% CTR for a banner is high! Congrats
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    eCom in One Hour a Week
    Tiny Marketing Lab
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    • Profile picture of the author Sipboy3000
      I've had successful campaigns under well under 1%.

      Media buying is much more than ctr.

      You need to nail down your demographic targeting and make sure you have a really good message in your ads that resonate with them.

      I've had ads that get high click thru rates with terrible conversions.

      Part of your ad is qualify the person before they click. It will drive down your click thru rates most of the time, but your conversions will increase when you are attracting the right type of prospects.
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      Nothing here to see

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  • Profile picture of the author napoleonfirst
    You need to know exactly what the visitor is looking for when visiting a page. For instance, if you are using a CPA offer about car insurance quotes, if you place a huge banner at the top of a page talking about car insurance quotes with lots of traffic, you will very likely get 10% ctr.
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    My Money-Making Secrets Will Blow Your Mind
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  • Profile picture of the author ChrisBa
    CTR does not really indicate profit levels or EPC..
    Yes it plays a roll but there are much more important factors, such as what happens after the click through
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  • Profile picture of the author 100k
    Who cares about CTR?

    Its all about eCPC! The lower the better!
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    Rent this space.

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  • Profile picture of the author xrcv
    Interesting Anyone else?
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