When to dump a keyword?
The campaign has cost $12.23 and has gotten 2 conversions. The red blocks are the ones with conversions. What is a rule of thumb on how long to run a keyword before dumping. ( I guess assuming that my target audience, the ad and the offer do not enter the equation or should they at some point?)
Should I be looking at the number of clicks or the amount spent to determine when to shut off the keyword compared to what it's made?
Thanks,
$ POPS GUIDE - YOUR FIRST CONVERSION GUARANTEED! $
- WANTED: 25 Students Looking to Earn $1,000-$10,000/Month -