When to dump a keyword?

by Olen
4 replies
I'm trying to figure out if and when to dump a keyword. I'm running a campaign on 7search for $1 zip submit.

The campaign has cost $12.23 and has gotten 2 conversions. The red blocks are the ones with conversions. What is a rule of thumb on how long to run a keyword before dumping. ( I guess assuming that my target audience, the ad and the offer do not enter the equation or should they at some point?)



Should I be looking at the number of clicks or the amount spent to determine when to shut off the keyword compared to what it's made?

Thanks,
#dump #keyword
  • Profile picture of the author ChrisBa
    Originally Posted by Olen View Post

    I'm trying to figure out if and when to dump a keyword. I'm running a campaign on 7search for $1 zip submit.

    The campaign has cost $12.23 and has gotten 2 conversions. The red blocks are the ones with conversions. What is a rule of thumb on how long to run a keyword before dumping. ( I guess assuming that my target audience, the ad and the offer do not enter the equation or should they at some point?)



    Should I be looking at the number of clicks or the amount spent to determine when to shut off the keyword compared to what it's made?

    Thanks,
    Personally, I dump keywords when they are not making money - if the keyword cost hits what the offer pays and it has no conversions I pause/delete it
    {{ DiscussionBoard.errors[7691189].message }}
  • Profile picture of the author surreal
    Olen, you have more than just keywords to pay attention to here - you also need to track traffic sources. You may end up blocking a great keyword due to a cruddy source.
    {{ DiscussionBoard.errors[7691291].message }}
    • Profile picture of the author Olen
      Thanks guys for the input. I was monitoring the traffic sources and that's another question, how many hits do you allow an affiliate before you block him/her? And then you have to play that against whether the keyword sucks or not.
      {{ DiscussionBoard.errors[7692333].message }}
  • Profile picture of the author Greedy
    If the offer payout is under $5, I ussally test it for 2x the offer's payout.

    Then if it doesn't convert, I'll pause the keyword.
    {{ DiscussionBoard.errors[7693804].message }}

Trending Topics