Day1 of a new amazon review site - feedback on results and next steps

6 replies
So, I spent a couple of days setting up a niche review site with about 20 reviews on a niche in electronics. The reason isn't just for making money but also to improve my own skills when it comes to PPC and analysing/tweaking data.

I launched the site yesterday using adcenter as my traffic source. Now, it's kind of hard to to the exact analysis here because I'm not sure wether amazon and adcenter follow the same 24 hour segments, but I'll base this on the fact that they do.

Yesterday I used 11$ with adcenter (out of a small 20$ budget, started late in the day, will use up all of the 20$ today so budget could be bigger but I'm taking it slow).
Result: 5 items ordered for a total of 400$. Now that's a couple of dollars in profit but the main thing is, people actually ordered something.
Also had 2 signups for a newsletter but the form is badly place
The issue I have is of course that I'm not able to track what keywords convert in amazon. So, what I've done now is just track all keywords that exit to amazon as those are the ones that will (most likely) make me money.

Any other/better ways of tracking conversions? Any suggestions to what I've written so far? All help greatly appreciated
#amazon #day1 #feedback #results #review #site #steps
  • Profile picture of the author wolfmmiii
    What was your ROI? You said "couple dollars". If you have to spend $1000 to make $1100 back, will you have enough money to sustain the cash flow since Amazon pays 60 days later?
    Signature
    Want a REAL Online Business That's Fun to Run?
    CLICK HERE FOR INFO
    {{ DiscussionBoard.errors[7709279].message }}
  • Profile picture of the author jeffdonk
    I'll need a couple more days before I know the exact ROI because I know don't know when amazon updates. But, if I just do the math on adcenter yesterday and amazon yesterday the ROI was about +50% (11$ invested, 16$ return, but that will also improve after 7 items to 6% i believe?). Impossible to say if that will hold of course, so just testing stuff now and need more info to tweak.

    And no, don't have 60k in the bank could probably increase to 100$ /day for 60 days though, but have a feeling the ROI will decrease. Will be interesting to see in a couple of days.
    {{ DiscussionBoard.errors[7709408].message }}
  • Profile picture of the author LukePeerFly
    Sounds like you're off to a good start. You said your opt-in form is badly placed and you still got a couple people to sign up so you definitely should work on improving that

    Congratulations on the initial profit. Hope you're able to keep it up and scale!
    Signature

    ^ My Blog

    Are you an affiliate that runs PPV advertising? You need my PPV target scraper!
    Have a Facebook Page? FPTraffic, manages over 1,000,000,000 (BILLION) Likes! Check it out :)
    {{ DiscussionBoard.errors[7709449].message }}
  • Profile picture of the author wolfmmiii
    Keep testing. Don't put any stock into the results until you've had a few thousand clicks. Only then will you have significant statistics to work from.
    Signature
    Want a REAL Online Business That's Fun to Run?
    CLICK HERE FOR INFO
    {{ DiscussionBoard.errors[7709503].message }}
  • Profile picture of the author jeffdonk
    Thank you for the feedback and ideas, and a couple of questions:

    How much would you value new email signups?

    Are there better ways to track keyword conversions -> Amazon?

    I've got the Omakase from amazon in the sidebar etc, but not quite sure how to track iframe clicks with analytics?

    Should I offer the products from different companies (amazon + 2-3 more) or should I just push Amazon all the way?
    {{ DiscussionBoard.errors[7709527].message }}
  • Profile picture of the author Greedy
    Yeah sounds like you are offer to great start!

    Try using some bigger keywords, you need to get that traffic flowing!
    {{ DiscussionBoard.errors[7710653].message }}

Trending Topics