2,482 clicks and NO conversions !?

by hnb16t
8 replies
Hello all , i set up a campaign last week , after i saw an add popping up on a few websites i was visiting , it was showing on the same type of websites all in one niche , so i figured the offer must be doing well , so i set up a campaign targeting some of the same and other similar placements and ran test traffic to it ,

these are my stats 1,559,331 impressions , 2,482 clicks , 0.159% CTR , but not even a single conversion ,

i have split tested different offers and sent about 800 clicks to each and tested out offers from multiple networks , but nothing fruitful

any ideas ?
#482 #clicks #conversions
  • Profile picture of the author ChrisBa
    Honestly, without knowing more info no one will be able to help or give any real input. What niche, what traffic source, how many offers have you tested, what strategy are you using, etc, etc
    {{ DiscussionBoard.errors[7719329].message }}
  • Profile picture of the author hnb16t
    Sorry for the lack of info , it is in the health niche and a trial rebill offer , im using contextual ads to get text placements on websites and using a lander news style , with a CTR of 20%
    {{ DiscussionBoard.errors[7719350].message }}
  • Profile picture of the author Craig B
    Is it a 2nd tier PPC network? A lot of those have junk traffic.
    {{ DiscussionBoard.errors[7719381].message }}
  • Profile picture of the author Christian Little
    Are you using a tracking platform like P202? If so, you need to look at the referral data and see what's going on. There's a good chance you are getting junk traffic or bots depending on the network, and you have to learn how to block the garbage out.
    {{ DiscussionBoard.errors[7719392].message }}
  • Profile picture of the author hnb16t
    ive set up p202 , the links are working and everything is set up correct but not all the clicks are getiing tracked about 30% of the clicks are being shown in p202 but all of them are showing in the networks statistics

    whats the best way to find out junk traffic ?
    {{ DiscussionBoard.errors[7719564].message }}
  • Profile picture of the author hnb16t
    and it is being shown as no referer in p202
    {{ DiscussionBoard.errors[7719567].message }}
  • Profile picture of the author Sue McDonald
    Sounds like you are not getting good traffic. There is a lot of traffic coming out of China at the moment that will never convert because it is all bot driven. Do you have your own list/lists and have you sent them an email to see their reaction?
    {{ DiscussionBoard.errors[7719594].message }}
  • Profile picture of the author hnb16t
    thanks for the info , ive targeted it to the US and ive implemented some on page tracking so i know exactly which link the visitor clicks on to go through to the offer , and im getting click through from different areas of the landing page
    {{ DiscussionBoard.errors[7719604].message }}

Trending Topics