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POF too in depth with targeting?

by tom804
7 replies
When running a campaign on POF is it possible to have to much targeting? I'm currently running a campaign right now and I've noticed i'm not getting very many views. Here's the targeting that I currently have set. I've also noticed its only costing me a few cents for the last four hours.

Country =
United States

Age Between
35, 40

Gender =
Female

Has children =
Yes

Drinking Habits =
No

Ethnicity =
Black

Marital Status =
Single

Religion =
Christian

Smoking Habits =
No

Intent =
Want a relationship
#depth #pof #question #targeting
  • Profile picture of the author bit twiddler
    1. Are you using a Lading Page or a Direct Link?

    2. Are you sure your "angle" transitions well to the offer?

    3. Do you have several versions of your ad to use for split testing?

    4. What are you using for tracking?
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    • Profile picture of the author tom804
      Originally Posted by bit twiddler View Post

      1. Are you using a Lading Page or a Direct Link?

      2. Are you sure your "angle" transitions well to the offer?

      3. Do you have several versions of your ad to use for split testing?

      4. What are you using for tracking?
      I'm running two versions of the ad. One using a direct link and the other pointing to a landing page. As for tracking I didn't set up the server for that until after I had already started running the ad. I don't think my angle transitions very well into the offer. This only my second time actually running a campaign. However I've managed to learn a lot since the first trial and i'm implemented what I've learned thus far into this campaign.
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      • Profile picture of the author Greedy
        Originally Posted by tom804 View Post

        I'm running two versions of the ad. One using a direct link and the other pointing to a landing page. As for tracking I didn't set up the server for that until after I had already started running the ad. I don't think my angle transitions very well into the offer. This only my second time actually running a campaign. However I've managed to learn a lot since the first trial and i'm implemented what I've learned thus far into this campaign.
        Keep at it, trying to improve your angle and how you pitch your offer to your demographic. Also broaden your demo.
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  • Profile picture of the author nicnac03
    Yes,

    Take out the smoking habits, the intent, the drinking habits, and even children if you're not promoting a single parent dating site. That'll open up more impressions.
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  • Profile picture of the author Greedy
    Yes, if you aren't getting enough impressions try tweaking the targeting.

    I tell by just looking your targeting it is pretty tight.

    I would just target 1 or maybe 2 of these, not all of them....

    Has children =
    Yes

    Drinking Habits =
    No

    Ethnicity =
    Black

    Marital Status =
    Single

    Religion =
    Christian

    Smoking Habits =
    No

    Also consider breaking your age targeting up into groups of 10 years for starters.
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  • Profile picture of the author mraudi
    Yeah, I think your targeting is a little too tight to begin with. Try to eliminate 1 or 2 and you should see an improvement with your clicks. See what yields best results then tweak accordingly.
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    Ninety-nine percent of advertising doesn't sell much of anything.

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  • Profile picture of the author ZephyrIon
    I trained a guy yesterday and got him switched over to FB advertising for dating app installs.
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