What I've learned on CPA so far - please confirm

10 replies
I thought I'd start a thread about what I've learned so far on CPA and looking for your thoughts guys - and give you a wall of text to read, lol.

Finally, I have my Prosper202 setup up and running on a Ubuntu VPS in Dallas, with 512M RAM. Yeah, it's nothing fancy really, I guess for the first couple campaigns that would do it, and I can upgrade to better specs if it's necessary. A good friend of mine helped me to throw this up (kudos to him), it's currently on an IP address, but tomorrow we are going to assing a more tracking-ish domain to it (something like PeerFly using). I've tried a test campaign, and using a VPN the redirect was pretty quick from my tracking URL to the LP, maybe 1 second or so. All I can say is it's a really nifty tool, and now I understand the importance of it.

Currently I have $200 on my LeadImpact account with no campaigns, about $70 on 7search with no campaigns, and burnt $25 with POF in a blink, with a really bad campaign, oops. That's the price of greed people. What was I thinking, really? Throwing up a fancy banner and make money, lol. Will not do this again (you knew, you idiot, you knew it will fail - knocking on my head).

Okay, so. The plan (aka specualtion, what to do next and stop struggling finally?) is the following; I think I'll start with POF first, it's really easy to understand and pick a niche; probably dating - that's why ppl on POF afterall.

Than, I'm gonna make two ads on POF and with proper tracking, I try send traffic to a CPA offer.

Both creatives must met the following criterias:
  • Targeting the pain the surfers might have, I have to try being mutual with their problem/pain/issue - I call this the "I'm just like you" approach
  • My ad has to sell hope/solutions for their problem/pain
  • Most importantly, a call to action to encourage them to click through

On creative A, I'm gonna use Headline A with some sales text. On creative B, my plan is to change the headline only to something else, and than run both ads simultaneously. So, the two ads will look almost the same, except the headline.

I'd set 0.40 bid for both ads, so yeah, exactly the same and if the CPA offer pays $1.60 on a lead, I'd spend at least 3x more money to promote it / ad, than the payout. It's about ~$5 per ad, since I have two ads, I'll pay $10 on POF advertising to gather data. Sure, I have to target my audience well, that's when the good old common sense takes place - "Would I click on this ad if I were...?"

Once I have both ads up and running (that's the split testing part, right?) I'm gonna fire up my PS3 and play some games, do the laundry, make something to eat, go out for a walk, grab a beer, whatever.

After a while, I'd check back on Prosper to see what is happening with my ads. I'd stop promoting the one that produced worse results, and start tweaking the better one, and do antother split test, with an even better ad copy based on the better performing one.

Right now, the cash I can throw into POF/7srch/LI maybe around $300, max $500. I have no idea if it's enough for starting out with these platforms, or not. Maybe a couple thousands would be better, but I'm not there yet. And it's a tough decision, you have to know I used to earn about $600 as my monthly(!) salary for years, it would be frustrating as fck to flush it down the toilet in minutes - just sayin'

So, I'd appreciate your input on this folks, it's really exhausting to me to put together such posts like this (since I'm not native english) but I'd like to know if I'm on the right track, or not. Looking forward to hearing your opinions!

Gedeon
#confirm #cpa #learned
  • Profile picture of the author PPC-Coach
    Well it sounds good but that's a lot of hope on just two ads.

    Also not sure I'd spend 3x the payout on any test ad ever.

    Some guys might, but I wouldn't.

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    • Profile picture of the author Gedeon G
      Originally Posted by PPC-Coach View Post

      Well it sounds good but that's a lot of hope on just two ads.

      Also not sure I'd spend 3x the payout on any test ad ever.

      Some guys might, but I wouldn't.

      It's not that I want to run two ads only, it's about if I'm getting the idea of it or not.
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      Hard work and determination is the key.

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  • Profile picture of the author mraudi
    Since you're going to be concentrating on POF, why don't you start with one ad copy first. Test tons of images and see which ones get the highest CTR. Once you find out which images perform the best, then test with different ad copies. Then once you get the images and the ad copies that are performing the best, take that and split test more ad copies.

    Continue to test new images everyday, everyone here to will agree on that POF is not a set it and forget it thing. Must be working on it daily, am I correct with the things I've said? Let's hear from the POF Gurus.
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    • Profile picture of the author MTVida
      Originally Posted by mraudi View Post

      Since you're going to be concentrating on POF, why don't you start with one ad copy first. Test tons of images and see which ones get the highest CTR. Once you find out which images perform the best, then test with different ad copies. Then once you get the images and the ad copies that are performing the best, take that and split test more ad copies.

      Continue to test new images everyday, everyone here to will agree on that POF is not a set it and forget it thing. Must be working on it daily, am I correct with the things I've said? Let's hear from the POF Gurus.
      Well I'm no POF "Guru", but you're pretty spot-on, I would say. The images will be far more important than the ad copy it's self for getting a good CTR. So, you definitely want to test both, but focus more on the images.
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  • Profile picture of the author Gedeon G
    I know it's a cliché, but how many ads you guys run or a regular day on POF? Just give me a number. Probably 2 ads will not cut it, but 10, 20 or 50 maybe?

    My second question is, how much testing money would you spend on an ad that has the mentioned $1.60 payout? Obviously it's the email submit avg price across networks.
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  • Profile picture of the author Greedy
    I'll test about 10 -20 new ads a day per campaign.

    You need good images, to get good CTR, like everyone states.

    Keep at it!
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    • Profile picture of the author Gedeon G
      Originally Posted by Greedy View Post

      I'll test about 10 -20 new ads a day per campaign.

      You need good images, to get good CTR, like everyone states.

      Keep at it!
      Whoa, that's a lot to do then!

      Let's go with an example for better understanding - I just made this up;

      You decide to push a dating offer that pays $2.50 on a conversion. Than you create an ad campaign on POF and;
      • set up targeting properly
      • upload the creative
      • set the start & an end date
      • set the max daily spend
      • and set the frequency cap

      Than you clone the ad, let's say create another 10 instances of it, and swap the images as you folks mentioned. This way the same ad will run on POF with 10 different images.

      Now the question is, if the offer pays $2.50 would you run the ad for $5 on POF to test it out? Maybe more? Maybe less? Obviously there is no point running an untested ad for hundreds of dollars unless you can afford to do so.
      Let's say I set the CPM bid to $0.50, that means my ad will show up 10000 times on POF to users who might be interested in my offer if I did the targeting & ad design properly. Maybe I'm missing something here, but from 10k impressions somebody must click thru at least once.

      Second question, what is the difference between ASAP distribution & Evenly distribution? Sure, the first thing will get my ads out there instantly, but what about the second option? My ads gonna show here and there? I don't get it.

      Oh boy. That's a wall of text again.

      UPDATE: found the answer to my evenly disr. question: link
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      Hard work and determination is the key.

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      • Profile picture of the author Bri777
        ^In my case i'm wary of low EPC/low payout offers since I don't have much capital to burn. like for example you've got a .30 EPC offer and you bid by.25 cpm. now we don't have the click price yet (POF). (I guess the high rollers deal with that on a mass scale once some consistency is found btw.)That would be very slow but at 1k-3k impressions I think that should be enough reason to pause/kill the ad if it's not getting a fair amount of clicks. I know it's ok to burn some during testing. I compensate by focused targeting but still what I see is I need more effective creatives and LP persuasion. How much do you spend on testing OP? I'm curious about what others spend on testing too. The others who test 10-20 ads (as a beginner I do only 5-7) how much do you bid? Do you bid high initially? I mean how much are you prepared to burn for testing/fast data.
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  • Profile picture of the author Greedy
    I tests to 7-10k impressions. If they don't get a conversion or are above .1 CTR, I swap them out.

    Also look into Mr. Greens POF ad uploader to make things a little faster.
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  • Profile picture of the author Gedeon G
    Oh well. First updates on my first 3 POF campaigns;

    Declined. Needs creatives. Reference to PoF: DATING Ads must not be written in the first person or include names or insult our users.

    Okay then
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