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What Does "Media Type: Post" Mean?

by ChadOath
5 replies
I'm looking at the allowable media types for an offer and instead of seeing the usual suspects like Banner, Contextual, Display, Email, etc., I see "Post". Anyone have any idea what that is? This is on the Cake Marketing platform.
#media type post
  • Profile picture of the author SerpSlayer
    By mail, I would imagine. Not 100% sure though so check with your AM.
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  • Profile picture of the author jaggyjay
    Best bet is to ask your AM; but I think it might mean "Host and Post". This is when you are allowed to host an offer and capture lead information on your own server. You can then pass the info to the advertiser.
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  • Profile picture of the author Jonathan Smith
    Should be a Host N Post campaign where you host the lander and post the leads to the advertiser. I run my network on Cake and we use post for that traffic type. Could also be used for blog post. Really depends on the network. Best advice is to contact your AM for more information about it.
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  • Profile picture of the author PerformanceMarketing
    Is host n post campaigns.
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