Subdirectories in PPV traffic

If you bid on "example.com", you'll get traffic from "example.com" depending on your bid.

In CPV (aka PPV) the highest bidder gets the lion's share of the traffic.

You *may* also get traffic from "example.com/otherpage" -- assuming there's nobody (or few people) bidding on that url.

Remember that CPV networks use complex string-matching algorithms, so they will match "example.com" to "example.com/whatever"; but again, depends on how many bidders there are for target url. However, they won't match "example.com/whatever" to just "example.com".

Also, you may find you get ZERO traffic for a specific URL (ie: example.com); then all of a sudden you start getting tons of it. Happens all the time when high bidders exhaust their budgets and start dropping like flies.

So, a bidding strategy you can use is to bid on just "example.com" and keep a close eye on traffic and conversion fluctuations. Record the window of time spikes occur - then only bid during that specific window of time.

Time consuming? Yes. Always works? No. But it can be well worth the effort depending on your goal?

Hope this help.