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My cpc "below first page bid"?

by mikeb222
6 replies
I'm new to google ads and have just set up my first campaign.

After selecting my keywords, I went and visited them using Google search engine and some of them didn't have any adverts on the right (which is where I believe they should be)

But according to Google, my max cpc is below first page bid.
How can that be when there are no adverts on the first page on some of my keywords.

Getting me very confused
#below first page bid #cpc
  • Profile picture of the author Bonadza Vojo
    Originally Posted by mikeb222 View Post

    I'm new to google ads and have just set up my first campaign.

    After selecting my keywords, I went and visited them using Google search engine and some of them didn't have any adverts on the right (which is where I believe they should be)

    But according to Google, my max cpc is below first page bid.
    How can that be when there are no adverts on the first page on some of my keywords.

    Getting me very confused
    You might not be seeing ads because you're accessing google from a different region.
    Example, if you're from Spain and viewing the keywords for an adwords campaign which is targeting the USA, you will get different results, since google will show you ads targeted for Spain (if such exist).

    Use the Adwords Preview tool to properly view the ads:
    https://adwords.google.com/d/AdPrevi...__c=1000000000

    Also, there is the possibility that even with no ads, you can get the "below first page bid" message. This happens if your ads get a low quality score, which basically means that Adwords thinks that your content is poor or the ads are irrelevant to the content you're promoting.
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  • Profile picture of the author williamrs
    If your campaign is new, your QS probably sucks, so just bid very high until you get a good CTR, then it will be easy to low the bid and CPC.


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  • Profile picture of the author Greedy
    Yes, what is your quality score?

    Also, your budget could be spread out through the day.

    And even then Google doesn't show you ad every time, there are many factors.

    I wouldn't worry about it too much. Tweak things and check back later.
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    • Profile picture of the author mikeb222
      I'm confused.
      I don't seem to have a quality score.
      I have about 30 different keywords as that's what I read I should do.

      Should I have a lot less keywords then?
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      • Profile picture of the author Bri777
        Butting in, I previously had a QS of 10/10 on 3 ads on Bing then suddenly they all dropped to one. Relatively new campaigns. I'm puzzled. Is it because of iframes? It seems this happened after adding a landing page tracking code for prosper202.
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        • Profile picture of the author Greedy
          Originally Posted by Bri777 View Post

          Butting in, I previously had a QS of 10/10 on 3 ads on Bing then suddenly they all dropped to one. Relatively new campaigns. I'm puzzled. Is it because of iframes? It seems this happened after adding a landing page tracking code for prosper202.
          Could be the iframes.

          I wouldn't blame 202, more likely the scanner just went through.

          I'm confused.
          I don't seem to have a quality score.
          I have about 30 different keywords as that's what I read I should do.

          Should I have a lot less keywords then?
          No this doesn't matter.

          And is your budget spread out.

          I mean are you getting clicks that's are all that matters?

          I don't see the point of being able to see your ads.
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