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Help me project a possible CTR

by Christian H
3 replies
Hey guys.

I was just wondering, if you could help me with a low estimate of the CTR on this type of campaign:

Location:
http://webmailbb.juno.com/

(Note: The captcha box forces people to stay longer even if they have their password saved)

Banner:


Thanks alot !

Best regards,
Christian H
#ctr #project
  • Profile picture of the author Bonadza Vojo
    Originally Posted by Christian H View Post

    Hey guys.

    I was just wondering, if you could help me with a low estimate of the CTR on this type of campaign:

    Location:
    http://webmailbb.juno.com/

    (Note: The captcha box forces people to stay longer even if they have their password saved)

    Banner:


    Thanks alot !

    Best regards,
    Christian H
    There are so many parameters that play a role in the CTR you get and the overall campaign performance, that would be really difficult to estimate your CTR with so little parameters.

    Some of the things that matter:
    -Whether you're advertising on relevant placements
    -Creative size and type. I'd suggest you to create at least one 728x90 and one 160x600 creative. Split test different creatives!
    -Whether the ad spot is located above or below the fold
    -Geolocation that you're targeting
    -Frequency Cap
    -Device the viewers are using
    -Much more...
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    • Profile picture of the author Christian H
      Originally Posted by Bonadza Vojo View Post

      There are so many parameters that play a role in the CTR you get and the overall campaign performance, that would be really difficult to estimate your CTR with so little parameters.

      Some of the things that matter:
      -Whether you're advertising on relevant placements
      -Creative size and type. I'd suggest you to create at least one 728x90 and one 160x600 creative. Split test different creatives!
      -Whether the ad spot is located above or below the fold
      -Geolocation that you're targeting
      -Frequency Cap
      -Device the viewers are using
      -Much more...
      I actually have 2 similar banners in those 2 dimensions, which I'm also planning to use.

      I'm targeting the US
      The 300x250 is above the fold, I'm quite sure the others are aswell.
      The 300x250 is the login box for a news source forum.

      What do you suggest for a frequency cap?
      I'm targetting web devices only.

      I was thinking of a test with 250,000 total impression, as that is aproxx what the minimum investment of 500$ will get me.

      Do you recommend uploading ALL my different banner variations and run a test on ALL of them, if so, how many impressions do you recommend that I test with?
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      • Profile picture of the author Bonadza Vojo
        Originally Posted by Christian H View Post

        I actually have 2 similar banners in those 2 dimensions, which I'm also planning to use.

        I'm targeting the US
        The 300x250 is above the fold, I'm quite sure the others are aswell.
        The 300x250 is the login box for a news source forum.

        What do you suggest for a frequency cap?
        I'm targetting web devices only.

        I was thinking of a test with 250,000 total impression, as that is aproxx what the minimum investment of 500$ will get me.

        Do you recommend uploading ALL my different banner variations and run a test on ALL of them, if so, how many impressions do you recommend that I test with?
        From my personal experience both as an advertiser, and as someone who works with clients doing display advertising, just slapping a couple of generic banners and selecting a few placements will result in a failure 99% of the time. I'm not being pessimistic by telling you this, I'm being very realistic.

        Upload as many creatives as you have, the more you split test, the better. Animated/Flash banners can be very effective when done correctly, so have some of those as well.

        You need to truly engage your audience, in order to get a good ctr and conversions. Exploit their interest

        I wrote a short guide that might help you:
        http://www.warriorforum.com/ad-netwo...pic-guide.html

        As far as the frequency cap is concerned I'd suggest you to start off with a frequency cap of 1, and depending on how the traffic performs and the volume of traffic, increase it to 3 if you feel as if you need more traffic.
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