I am a professional writer and have quite a few clients that I write for regularly. I want to expand my clientele and I offer people free written content. I understand that these new potential clients have never worked with me before, so I start writing for them for free, just so they can get a good idea of the standard of my work. Then when they are happy with it, they pay me for the full service.
Firstly, is this a good idea? I would think that it would be a great way for anyone who needs written content to get a look at a potential supplier while having zero risk. They pay nothing so if they don't like it, they can just tell me and we go our separate ways (although this very rarely happens as I offer high quality written content).