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Has anyone tried Remarketing

by junkdna
7 replies
I would like to try remarketing (aka. retargeting) with banner ads. Like visitor sees my ad on some site, for example on cnn.com (just example) and he clicks on it. Now he is taken, not to my affiliate site, but directly to the merchant's site. While he is in transit from my banner ad to merchant's site, via my tracking, I drop the retargeting cookie. The result is now, even if he doesn't buy from the first visit to merchant site, banner ads will keep following him around, even on different sites.

Problem is, retargeting tag needs to be placed on merchant's site, to which I have no access. I can only put the tag onto my affiliate site. So there is going to be discrepancy, because banner ads' URL is pointing to the merchant's domain and retargeting tag is pointing to my affiliate site.

Has anybody found a way around this little problem? Has anybody tried remarketing as affiliate?
#remarketing
  • Profile picture of the author LukePeerFly
    Most traffic sources will allow you to send your traffic to a redirect so you could put your retargeting tag within a simple redirect page.
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  • Profile picture of the author Bonadza Vojo
    Some networks have offer "Click Through" retargeting tags/links, which will do what you need.

    This will put the user on the retargeting list when the specific link is clicked on your page, without needing to have the code on actual page where the user is redirected.
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    • Profile picture of the author aaheroe
      anyone know retargeting networks beside adroll ?
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      • Profile picture of the author mikekoltas
        Originally Posted by aaheroe View Post

        anyone know retargeting networks beside adroll ?
        You can do it with site scout .
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      • Profile picture of the author LukePeerFly
        Originally Posted by aaheroe View Post

        anyone know retargeting networks beside adroll ?
        I use AdWords.
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        ^ My Blog

        Are you an affiliate that runs PPV advertising? You need my PPV target scraper!
        Have a Facebook Page? FPTraffic, manages over 1,000,000,000 (BILLION) Likes! Check it out :)
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    • Profile picture of the author junkdna
      Originally Posted by Bonadza Vojo View Post

      Some networks have offer "Click Through" retargeting tags/links, which will do what you need.

      This will put the user on the retargeting list when the specific link is clicked on your page, without needing to have the code on actual page where the user is redirected.
      Do you have a name of any such network?
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  • Profile picture of the author Cobaki
    Retargeting networks would include AdWords, AdRoll, Retargeter, Chango,and Fetchback but your best bet would be AdWords in my own opinion. Most people involved in internet marketing are probably using AdWords for remarketing. AdWords is also simple to use providing you with everything you might need. Good luck!
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