How to Get a High Banner CTR

Thanks to those who ceaselessly share on the forum. I have been planning for the post for a while, and here is some of my experience about how to use pictures in advertising.1. Use close shot of people.

Close shot can attract more attention and make the attention convert to action. People all have strong curiosity about who the normal person (may be more handsome or more beautiful than average) on the advertisement is, what happened to the person that makes the person perform in that way in the viewer's sight. People are looking for stories about the person.

When you are using a picture, sometimes it is not what appears on the screen, but a lifestyle or an emotional resonance the picture conveys induces clicking.
Recommend to use happy, smiling close shots of women (targeting men, for women then use smiling photos of men) to start test.

Plus, there is a small tip for dating advertisement - to use photos of girls who are curvy. CTR is always good.

2. Colors of picture are important

The overall color of the picture is one of the determinants of CTR. If you want to gain CTR from a row of 4-6 advertisements, except standing out from the competing advertisements, you should also take the original color (blue and grey) of the facebook page into account. Thus, bright and colorful pictures' CTRs are always good. Yellow and orange pictures' effects are always good, because yellow is inverse color of FB's blue. It is also important to note that pictures have clean and dark background occupy the most visual area.

There is another thinking that is to study the overall color. Use Gaussian Blur to highly blur pictures and record the gained colors. Then use the inverse colors that are different from the mainstream colors in the test.

In this article there is a picture that has a colorful face. When it is used in female demo the CTR is good. Does it bring you some inspiration?
Sneaky Facebook Advertising Tricks - Dialing In Your Campaigns Part 2 - ShoeMoney Internet Marketing Blog

3. Frames are helpful in improving CTR

Different pictures accompanied by same frame, the effects may be different. Sometimes the frame will make the picture distinct in the environment of facebook or imply something. For example, the red thick oblique line on the upper left corner implies the meaning of featured. In addition, green frame may promote some users to take action (purchase, subscribe or reply). In this website The ULTIMATE Submit Button REVEALED! Putting all the Pieces Together… | The Conversion Doctor Blog, there is a research saying that using green frame makes the subscribing rate increase by 10% then using red frame. This research has been applied to a lot of websites which have the act of subscription. Does it prove something?

According to my experience in the dating pictures' test, green and black frames are beneficial for the increase of CTR in dating.
4. The clear meaning of Adcopy conveys

Besides pictures, adcopys are also important in CTR. When some newbies are doing promotions, some of them haven't read ad copy completely once but just copy the ad copy roughly. If you do so too, I strongly recommend you to read the copy a few times and weigh every word. You can also give the copy a few criteria.
1) Whether it clearly presents what you want your visitors do in detail after they click. Not "please click", but "please click and apply" "enter your email and get free book" which have clear directive words.
2) Do they present well why visitors need to click the advertisement? Why should they click your ads? There has to be a reason. If no, then create one. Why normal people click advertisements is different from why you click advertisements randomly for spy. They click for an emotion or some requests. Here you should learn to think from others' perspectives.
3) Use words of action. Some specific and directive words can excite people to imagine specific image of an action. For example, does "join now" have more impact or "Grab this excellent gift","Take it","Claim yours", "Get yours now"?

These criteria in the evaluation can be adjusted according to the personal preferences in the tests.

Lastly, if you are interested in LP optimization and graph optimization, you can visit this site whichtestwon.com. There are a lot of cases for page Split test and optimization. They may be inspirations for doing sales.

All text here, say thank you if you like my post.