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Using A Diff Langauge with PPC ads

by jpsween88
3 replies
Hey warriors,

I am in the middle of building a new campaign that is only targeting traffic in Denmark. I have built 2 ads one in english and another with the same verbage but in danish to compare what works better with clicks.

Curious to see if anyone has done something similiar and which worked better - English or the native language.


Thanks
Justin
#diff #langauge
  • Profile picture of the author Greedy
    I would just split test both.

    But what language is your offer or LP in?
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  • Profile picture of the author JustinDupre
    Native language will usually perform better 90% of the time. Consult with a native to make it sound appropriate for their culture, too. Don't use Google translate. OneHourTranslation.com does a pretty good job.
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  • Profile picture of the author ChrisBa
    Originally Posted by jpsween88 View Post

    Hey warriors,

    I am in the middle of building a new campaign that is only targeting traffic in Denmark. I have built 2 ads one in english and another with the same verbage but in danish to compare what works better with clicks.

    Curious to see if anyone has done something similiar and which worked better - English or the native language.


    Thanks
    Justin
    Native language normally works better, but always split test. Also don't reply on an online translator, pay the money and have it professionally done
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