Campaign on SiteScout with Mothers Day.

I did my first campaign via SiteScout on a Mothers Day Flower Special.

In the first 2 weeks of May, from May 1st to May 12th, I spent $174, with 95 Clicks and one sale. At this time I was using the free trial of WhatRunsWhere, to see where the competitor market of other Mother Day Flower Offers where posting their banner ads. So i pretty much used the same sites they used and my own sites that i did find applicable in this Sale Offer.

During those 2 weeks, I did have to turn off some sites since they were doing absolutely nothing, even if I increased the cpm bid.

Attachment 17698

(Could not figure out how to make image easier to read)
But within there it says: Imp bid 555,332; Imp won 233,506; Win CPM $0.75; Spend $174.62; Clicks 95; CTR 0.04%; eCPC $1.84

Through all that I only achieved 1 sale, which gave me back $11..

That's what it ended up with.
Now I am starting a new weight loss campaign, and I am doing better than i did with the Mothers Day. (No sale yet though)

I know my CTR for the Mothers Day portion is not good, and the eCPC is not up to standards as well. I was using their Banner Ad's and direct linking to their Landing Page as well, was that the issue? Using their Banners, and Landing Pages?

With my new campaign on Weight Loss, I created my own Banners, but do I have to create my own Landing Page as well? Will it work better if I create my own Landing Page based on what I am targeting through my Banner Ads?

If I did not explain this to well, please let me know, and I will try to rephrase it

Thanks
gtws