My Open Heart PPC Campain
I've decided, about a week ago, to just dive into buying traffic, for affiliate offers. It seemed it'll take little time, should be a rather cheap hobby, may even return some money. Now, as I'm just starting, and I want to see how it works, I wanted to share my first campain, and all the thoughts I had in the process of creating it, so you may tell me why my first day failed so misrably.
Spoiler: I had 102 clicks, and not one sale. Well... I could be wrong about the no sale, but we'll get to it in a minute.
First, I looked for an offer. I've found this exbackexperts (PS, want you're ex back? click here! ) offer, that I liked for 4 reasons:
1. I wanted to put 20-30 dollars into my campain. This offer will give me back my money after only one sale.
2. It seemed like a good offer, because it offers hope to people clinging to hope. The page seemed legit, and it offers a 1-on-1 training, which I thought really ups the relaiablity of the offer. People won't think someone will just lie to their faces
3. It's fairly new, and low on gravity, but rising. I thought I'd have less compatition, but it seemed like a rising star. I've used cbEngine insider, and saw it on the top 20 of the underexposed.
4. It's an area I sortof understand. I know the pain of breaking up, and wanting to patch things with your ex.
My PPC provider selected, was clicksor. I thought I'd have more then 1, but I've found out most provider require a minimum deposit. I set my bar at $100 a month, and I didn't want to spend it all on one provider, and 1 offer. Clicksor demanded 30 dollars min deposit, and it seemed like a good place to start.
My ad looks like this:
Still miss your ex?
You can get back together, with the help of this eBook and 1-on-1 support
This is a list of keywords I've used:
get back with your ex (882 impr 22 clicks)
get your ex back
getting over your ex (119 impr 4 clicks)
how to get your ex boyfriend back (914 impr 26 clicks)
how to get your ex girlfriend back
how to get your ex husband back
how to get your ex wife back
love spell (560 impr 9 clicks)
love spells (1 impr 0 clicks)
relationship advice (47 impr 8 clicks)
I've also used the channels:
Woman (1102 impr, 26 clicks)
Dating (1976 impr 21 clicks)
All this lead to a stunning... 0 sales. Now I don't know if clickbank updates on the spot, and the sale page asks for an email, so I may get the sales back later, but I can't say it's not disappointing.
I've allready found some mistakes I've fixed for todays campaign.
1. I'm paying 0.10 dollars for a word. As none gave me a nickle, I've figured I should lower the price for 0.05 (the minimum per click, that I can do on clicksor). I'm not sure it's a smart move, but for now it seems like if I can't squeeze a nickle, I'll shoot for more clicks for my money. (I set the daily limit on $10)
2. The match type was broad. Not only I got god knows what keywords in, I also got the all my clicks for the day finished in 2-3 hours. It may take longer, if I'm fishing for exact keywords, giving me a better idea of conversion hours.
3. 2 days before the capgain started, I've asked the owner to put a tracking pixel (using clicksor tracking) on his coversion page. I got no reply from him, so I have no idea it my pixel is there. I've sent them another email this morning (Israel morning. They were probably a sleep by now). It shouldn't matter that much, as I have a tid for clicksor on my clickbank request, but... you know...
If you have any input, I'll be glad to hear it. Right now, another 10 dollars worth of ads are being spent. Hopfully, with more results. I'll keep you posted.
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Sincerely,
David.
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