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Unread 2nd July 2013, 10:44 AM   #1
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Default Offer Converting, Now what?

I have setup a dating campaign from a Peerfly offer and already have it converting pretty consistently. Iím directing traffic from Facebook ads to a landing page, which then links to the offer.

My question is, now that I have it consistently converting, what do I do from here? It is not yet profitable and Iím hovering around the break-even point (maybe even a little lower than that) where I am making back as much money as Iím spending. What should I do from here to start making more money than Iím spending? Any suggestions?

I think this is a winner, but not sure how to lower the cost-per-conversion in the smartest way. Iím hoping you, smarter affiliate marketers can help me out on this one.

Any help would be MUCH appreciated.

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Unread 2nd July 2013, 12:22 PM   #2
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Default Re: Offer Converting, Now what?

Well, It can't be tell from the data you gave above.

If you can answer below questions then I can help you out.

How many ads copies you have tested so far and running?
How many landers you have tested so far?
What is your CTR for the current ad?
Did you try doing direct linking?
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Unread 2nd July 2013, 12:35 PM   #3
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Default Re: Offer Converting, Now what?

It is a good sign if you are hovering around breaking even.

Take the time and make the push into profits.

Things you could try.

- Test a new Ads in hows to get a better CTR.
- Test a new landing pages page.
- Test a new offer.

How many different variations of these things have you tested?

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Unread 2nd July 2013, 01:39 PM   #4
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Default Re: Offer Converting, Now what?

Quote:
Originally Posted by Adzeta View Post
Well, It can't be tell from the data you gave above.

If you can answer below questions then I can help you out.

How many ads copies you have tested so far and running?
How many landers you have tested so far?
What is your CTR for the current ad?
Did you try doing direct linking?
Yea, sorry for being a little vague. Let me answer the questions, but honestly I havenít done much for optimizing yet.

How many ads copies you have tested so far and running?
Tested only 2 ad copies targeting a variety of precise interests. So 2 ad copies for around 10 interest channels (and most are mixed channels)

How many landers you have tested so far?
Iíve tested 3 different landing pages with only one version each (so 3 pages tested total)

What is your CTR for the current ad?
Strange this is that the CTR for the ad yesterday was 142% and today it is only 15%. Basically only one ad copy/version is accounting for 90% of traffic. Facebook ads are kind of screwy this way. I can setup the same ad and it will get traffic sometimes and sometimes it wonít??

Did you try doing direct linking?
Havenít tried direct linking yet because I didnít think FB allows this. Do they allow this?

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Unread 2nd July 2013, 01:41 PM   #5
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Default Re: Offer Converting, Now what?

Quote:
Originally Posted by Greedy View Post
It is a good sign if you are hovering around breaking even.

Take the time and make the push into profits.

Things you could try.

- Test a new Ads in hows to get a better CTR.
- Test a new landing pages page.
- Test a new offer.

How many different variations of these things have you tested?
Thanks Greedy. Iím gonna push this to profit if it kills meÖ J

Yes, I need to test new ads, landing pages, etc. I first need figure out why Facebook ads are so screwy. Iíll post a follow up with the problems Iím seeing.

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Unread 2nd July 2013, 01:46 PM   #6
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Default Re: Offer Converting, Now what?

Okay, so Iím having some issue with Facebook ads and wondering if anyone else is experiencing this.

Problem 1: Facebook ads change depending on the day. If I keep the same ad running, on one day it could get a great CTR with a low cost-per-link click and on another day it will be terrible. Any thoughts on why this happens?

Problem 2: I can copy and create an EXACT ad in FB and the price per click and/or impressions will be different Ė sometimes MUCH more expensive. Why?

Problem 3: When I include my prosper202 tracking information in FB ad link, the price per click shoots through the roof. For example, without the propser tracking info in the link, the price per click is around $.03-$.65. When I include the prosper info, it is $4.30-$8.95? WTF?

Is anyone else having these issues? How can I get consistency with FB ads? It makes it very difficult to test ad and/or landing page variations, etc.

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Unread 2nd July 2013, 01:55 PM   #7
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Default Re: Offer Converting, Now what?

Quote:
Originally Posted by dc53123 View Post
Problem 3: When I include my prosper202 tracking information in FB ad link, the price per click shoots through the roof. For example, without the propser tracking info in the link, the price per click is around $.03-$.65. When I include the prosper info, it is $4.30-$8.95? WTF?
Are you linking to a FB Page or linking out FB? The CPC will be cheaper in you keep the viewers on FB. Linking them to your external tracking link will be more costly.

But the significance of the jump looks huge!
From your stats it looks like a 300 fold price increase.

Why was your signature file linking to a domain owned by someone else?
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Unread 2nd July 2013, 09:34 PM   #8
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Default Re: Offer Converting, Now what?

Quote:
Thanks Greedy. I’m gonna push this to profit if it kills me… J
That is the right attitude, push everything to the limit.

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Unread 3rd July 2013, 12:55 PM   #9
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Default Re: Offer Converting, Now what?

Quote:
Originally Posted by Alex Awes View Post
Are you linking to a FB Page or linking out FB? The CPC will be cheaper in you keep the viewers on FB. Linking them to your external tracking link will be more costly.

But the significance of the jump looks huge!
From your stats it looks like a 300 fold price increase.
I guess both really. I'm running news feed ads which link to both an internal page and an external link. So the traffic can click either really. Yea the price changes are strange.... but I'm setting up multiple landing pages, ads, copy etc. now to test.

I'll report back.

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Unread 3rd July 2013, 05:55 PM   #10
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Default Re: Offer Converting, Now what?

How you are tracking all these stuff? CPVlab or Prosper202?
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Unread 3rd July 2013, 08:43 PM   #11
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Default Re: Offer Converting, Now what?

Quote:
Originally Posted by dc53123 View Post
I have setup a dating campaign from a Peerfly offer and already have it converting pretty consistently. Iím directing traffic from Facebook ads to a landing page, which then links to the offer.

My question is, now that I have it consistently converting, what do I do from here? It is not yet profitable and Iím hovering around the break-even point (maybe even a little lower than that) where I am making back as much money as Iím spending. What should I do from here to start making more money than Iím spending? Any suggestions?

I think this is a winner, but not sure how to lower the cost-per-conversion in the smartest way. Iím hoping you, smarter affiliate marketers can help me out on this one.

Any help would be MUCH appreciated.
You need to start doing whatever you can to make it profitable, some ideas:
Try different ads/images
Test different landing pages
Split test between different offers
Adjust your bids
Change your targeting

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Unread 3rd July 2013, 09:39 PM   #12
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Default Re: Offer Converting, Now what?

Quote:
Originally Posted by dukethacore View Post
How you are tracking all these stuff? CPVlab or Prosper202?
Using Prosper202.... just learning it now. Having a hangup trying to use the PHP redirect. It looks like my offers aren't converting this way??? Am I missing something? Where am I supposed to put my affiliate tracking code?

Here is the PHP:

<?php

// -------------------------------------------------------------------
//
// Tracking202 PHP Redirection, created on Wed Jul, 2013
//
// This PHP code is to be used for the following landing page.
// my-url.com at Directnic
//
// -------------------------------------------------------------------

if (isset($_COOKIE['tracking202outbound'])) {
$tracking202outbound = $_COOKIE['tracking202outbound'];
} else {
$tracking202outbound = 'http://www.my-url.com/tracking202/redirect/lp.php?lpip=385&pci='.$_COOKIE['tracking202pci'];
}

header('location: '.$tracking202outbound);

?>

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Unread 3rd July 2013, 09:42 PM   #13
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Default Re: Offer Converting, Now what?

Quote:
Originally Posted by ChrisBa View Post
You need to start doing whatever you can to make it profitable, some ideas:
Try different ads/images
Test different landing pages
Split test between different offers
Adjust your bids
Change your targeting
Awesome, thank you! Trying to do this stuff right now... just having a few hangups learning the best way to track, segment, etc. There are a lot of ways to do this. Also, FB has been a pain in the a$$ with the ads changing their cpc bid amount. I wish someone could tell me why this happens. Same exact campaign will change from .05 per click to 1.20 per click. That makes it more difficult.

Anyway, thanks for the tips, I'm going to try it all until this mo fo is profitable!!

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Unread 3rd July 2013, 09:49 PM   #14
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Default Re: Offer Converting, Now what?

Also, the CPC changes depending on how much competition that certain category has during that particular period of time. So it may be that some other people are advertising a product/service under the same category and it's causing price to go up. I've had my fair share of FB campaigns and doing planned budgeting is difficult because of the volatility of the CPC.

With the price increasing when including tracking info, not so sure. Perhaps FB charges more for links with tracking info because they know you're probs an affiliate? Just guessing here.
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Unread 3rd July 2013, 10:06 PM   #15
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Default Re: Offer Converting, Now what?

If you've got anything showing signs of profiting then you must dig deeper into they "WHY" it worked and expand on that.


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