9 {{ upvoteCount | shortNum }}
9 {{ upvoteCount | shortNum }}

What's your minimum EPC in order to decide an offer?

by Joseph Then
7 replies
I've looked the list of offers in Neverblue, and the highest is $1.751 while many are as low as $0.20+

OK, if I'm not wrong EPC means the earnings per click. If I send 100 clicks for an EPC of $0.20, I'll only earn $20 right? That means I shouldn't spend more than $20 on a traffic campaign for that CPA offer.

Am I correct in my interpretation? What am I missing here? And, do you guys look at just the EPC, or are you looking at other criteria? What would be your minimum EPC for consideration?
#decide #epc #minimum #offer #order
  • Profile picture of the author Greedy
    OK, if I'm not wrong EPC means the earnings per click. If I send 100 clicks for an EPC of $0.20, I'll only earn $20 right? That means I shouldn't spend more than $20 on a traffic campaign for that CPA offer.
    That is correct, but the EPC listed is just a network average, that doesn't mean you will see those kind of results in your campaign.

    You will likely have to spend a lot more than $20 in testing before you start seeing conversions around the average EPC.

    And, do you guys look at just the EPC, or are you looking at other criteria? What would be your minimum EPC for consideration?
    I just compare it to other offer's in the niche. I don't have minimum. And I also look at other networks and what the user has to complete. Here is how I pick offers... How I Pick Affiliate Offers in 5 Steps!
    Signature
    {{ DiscussionBoard.errors[8239998].message }}
    • Profile picture of the author MTVida
      Yeah, the network EPC is more like a rough guide. When you run the campaign, you could see EPCs that are either higher or lower.

      If you have two similar offers, one with an EPC of .05 and one with an EPC of .25, that's a pretty good sign that the second one is performing better, and you'll probably get better results if you run it.

      Also, consider your traffic source. If you're paying $1 per click, it may be hard to get a .05 EPC offer to profit, where a .50 EPC offer could have a much better chance.
      Signature
      Become a Top-Dog Tracker! --- Get My Free Prosper202 Setup Guide And Video!


      *HEY!* Have Questions On Tracking Campaigns? Visit My Site and Let's Get Tracking!
      {{ DiscussionBoard.errors[8240685].message }}
  • Profile picture of the author jaggyjay
    The EPCs on a network are basically a network-wide average of all affiliate efforts on all allowable marketing venues (email, contextual, search, web, etc.). Thus if you have 100 affiliates running "offer A" on search, contextual, and email -- the EPC that you see is just the average of all those efforts for that offer.

    If you run "offer A", you'll quickly find out what YOUR real EPC is after testing the offer for a bit.

    Case in point -- I once tested an offer that had an EPC of $0.03 (that' 3 Cents folks). To the uninitiated, running the offer would hardly seem worth the effort. I tested it anyway and wound up getting over $.60 EPCs.

    The lesson: just use the EPCs as a guide. And remember to test Test TEST!
    Signature
    {{ DiscussionBoard.errors[8240772].message }}
    • Profile picture of the author Greedy
      Originally Posted by jaggyjay View Post

      The EPCs on a network are basically a network-wide average of all affiliate efforts on all allowable marketing venues (email, contextual, search, web, etc.). Thus if you have 100 affiliates running "offer A" on search, contextual, and email -- the EPC that you see is just the average of all those efforts for that offer.

      If you run "offer A", you'll quickly find out what YOUR real EPC is after testing the offer for a bit.

      Case in point -- I once tested an offer that had an EPC of $0.03 (that' 3 Cents folks). To the uninitiated, running the offer would hardly seem worth the effort. I tested it anyway and wound up getting over $.60 EPCs.

      The lesson: just use the EPCs as a guide. And remember to test Test TEST!
      This is a great explanation.

      You really have to realized it over a ton of traffic sources, and you have no idea what they are playing per click.
      Signature
      {{ DiscussionBoard.errors[8241175].message }}
  • Profile picture of the author ChrisBa
    Originally Posted by Joseph Then View Post

    I've looked the list of offers in Neverblue, and the highest is $1.751 while many are as low as $0.20+

    OK, if I'm not wrong EPC means the earnings per click. If I send 100 clicks for an EPC of $0.20, I'll only earn $20 right? That means I shouldn't spend more than $20 on a traffic campaign for that CPA offer.

    Am I correct in my interpretation? What am I missing here? And, do you guys look at just the EPC, or are you looking at other criteria? What would be your minimum EPC for consideration?
    You can't really base your selection on this alone. The epc is across the entire network which includes many different affiliates and traffic sources. I mean its a number to review and take into consideration but don't think your epc will be whatever the network lists.
    Signature
    {{ DiscussionBoard.errors[8241256].message }}
  • Profile picture of the author Joseph Then
    OK, thanks for your clarifications.
    Signature
    {{ DiscussionBoard.errors[8241697].message }}
  • Profile picture of the author slasz
    It's overall epc for that offer u should test by your method then u will get ur epc to consider ur bid for the traffic u should select the offer that have epc more than your suite bid for each country
    {{ DiscussionBoard.errors[8241935].message }}

Trending Topics