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Facebook ad terms

by Battra
5 replies
Facebook mentioned in their terms that ad text can't suggest "gender identity". Does it mean I can't use text like "special deals for dads" or "special deals for moms" since they imply gender?

Here is the actual term:
Ad text may not assert or imply, directly or indirectly, within the ad content or by targeting, a user's personal characteristics within the following categories:
i. race or ethnic origin;
ii. religion or philosophical belief;
iii. age;
iv. sexual orientation or sexual life;
v. gender identity;
vi. disability or medical condition (including physical or mental health);
vii. financial status or information;
viii. membership in a trade union; and
ix. criminal record.
Also, limitation for "financial status or information" (item vii) mean text like "are you in debt?" is not allowed?
#facebook #terms

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