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CTR decreased

by nocturnal911
11 replies
Hi,

I have ran a CPA campaign for 2 days in pof successfully. I was very happy with the CTR of my ad copy. I got good leads over the past days and the days are normal days not weekends also. So i am happy with the results. Then all of sudden my CTR is getting decreased day by day. I am really worried about the decrease of my CTR, i have changed nothing in my ad copy nor in the landing page.

What do you think the reason be for the decrease in my CTR and how can i maintain my CTR longterm. I hope some gurus will help me here..

Thank you in advance.
#ctr #decreased
  • Profile picture of the author svetod
    CTR is always changing simply because the competition is changing as well. You should monitor your keywords daily. Check your av.position. use Google Insights to see change in competition. Try to create better Ads...
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  • Profile picture of the author nocturnal911
    I am with pof, there are no keywords in it.
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  • Profile picture of the author Greedy
    1. Always be creating and testing new ads. Testing variations of your most successful ad is how others and I personally do it.

    2. How big is your targeting demographic? You could be burning it out.

    3. How many impressions and clicks have you done?
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  • Profile picture of the author nocturnal911
    1. What do you mean by variations? I had one successful ad copy should i vary images for that ad?
    2. No, its not so big as i have narrowed it down to suit my audience.
    3. Here are my stats for successful earlier days.

    Impression Click Profit
    291278 444 $80

    Now my stats are:
    Impressions Click Profit
    190160 237 -$10
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  • Profile picture of the author bizoppmaster
    Banner blindness my man - happens to the best of us
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  • Profile picture of the author alchebank
    When visitors see your ads many times, many of them will avoid that and that's why your CTR is decreasing every day.

    Have you set the individual cap yet? The higher cap could help your CTR decreases slower.
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  • Profile picture of the author ChrisBa
    Originally Posted by nocturnal911 View Post

    Hi,

    I have ran a CPA campaign for 2 days in pof successfully. I was very happy with the CTR of my ad copy. I got good leads over the past days and the days are normal days not weekends also. So i am happy with the results. Then all of sudden my CTR is getting decreased day by day. I am really worried about the decrease of my CTR, i have changed nothing in my ad copy nor in the landing page.

    What do you think the reason be for the decrease in my CTR and how can i maintain my CTR longterm. I hope some gurus will help me here..

    Thank you in advance.
    It could be banner blindness, how many variations of ads are you running?
    If you're only running one, try creating some more ads to see if you have any luck getting it back up
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  • Profile picture of the author Greedy
    1. What do you mean by variations? I had one successful ad copy should i vary images for that ad?
    Test other ads. If I have an ad with a good CTR, I try to find similar images, and duplicates to test it with new text.

    2. No, its not so big as i have narrowed it down to suit my audience.
    That could be it. Try pausing it for a 2 days then un-pausing it.
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  • Profile picture of the author nocturnal911
    That means should i have to vary my ads every day in order to keep my CTR up? Currently i am running 2 variations. Both 2 performs well now i am changing just images and see whether the CTR keeps up or not. Or else i will try other new ads.
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  • Profile picture of the author velvetadvert
    Once again, split testing... play with banner's size or landing page to discover what's exactly causing low CTR. well it can also happen without any particular reason.
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