Conversion rate dropped

14 replies
Hi,

From few days i was able to profit much from my offer..And my conversion rate is around 14%. But all of sudden, it dropped to 1%. Don't know why...I haven't changed anything to my campaigns, just flipping up the ad images and the CTR stood same..But only the CR dropped drastically...I have ran this for over 8 hours and got around 80+ targeted clicks no lead at all. But earlier my few days for these many clicks i was able to generate 20+ leads.

What happened? can anyone guess what might be the problem is?
#conversion #dropped #rate
  • Profile picture of the author SerpSlayer
    It could be a lot of things:

    The advertiser scrubbing because your leads aren't backing out
    The day of the week
    A change on the offer page
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  • Profile picture of the author ChrisBa
    Originally Posted by nocturnal911 View Post

    Hi,

    From few days i was able to profit much from my offer..And my conversion rate is around 14%. But all of sudden, it dropped to 1%. Don't know why...I haven't changed anything to my campaigns, just flipping up the ad images and the CTR stood same..But only the CR dropped drastically...I have ran this for over 8 hours and got around 80+ targeted clicks no lead at all. But earlier my few days for these many clicks i was able to generate 20+ leads.

    What happened? can anyone guess what might be the problem is?
    How long have you been running the campaign? The conversion rate might be down because its the weekend? It's hard to say without knowing how long you've running the campaign.

    Also what's the traffic source and niche?
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  • Profile picture of the author DaveWarrior
    Same thing happened to me, man. I had 65 clicks and 7 conversions yesterday. Today I have 33 clicks so far and 0 conversions. I changed nothing and the offer didn't change, wtf??
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    • Profile picture of the author doriono
      What is the advertising plateform you are using? Adwords, facebook...? I never have a drop in my conversion rate and I use adwords, bing, yahoo and facebook. The source of your traffic can greatly affect your conversion rate.

      Could it be the look and feel of your sites landing page? How is your funnel? The cause can be from various aspects.
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  • Profile picture of the author website design
    You can't base conversion rates on a daily basis. In order to get a real conversion rate you should have 500-1000+ clicks. Everyday is different, some days are better than others... it's all about averages and 80 clicks is not enough of a sample to define a click through rate.
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  • Profile picture of the author nocturnal911
    Its been 4 days since i started the campaign and every day the conversion rate was great except this day. My niche is dating and the advertising i used is POF advertising.
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    • Profile picture of the author DaveWarrior
      Originally Posted by nocturnal911 View Post

      Its been 4 days since i started the campaign and every day the conversion rate was great except this day. My niche is dating and the advertising i used is POF advertising.
      Mine is dating as well. Is it a PeerFly offer as well?
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  • Profile picture of the author nocturnal911
    Yes, same...Something strange with peerfly then...They are out of offices today..
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    • Profile picture of the author DaveWarrior
      Originally Posted by nocturnal911 View Post

      Yes, same...Something strange with peerfly then...They are out of offices today..
      I hope we will be credited at some point. I think it is PeerFly issue as well. Doesn't seem possible to go from 14 LP clickthroughs with 7 converts to 20 LP clickthroughs and 0 converts.
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  • Profile picture of the author nocturnal911
    Maybe i figured the problem, i tried signing up for my offer using a proxy, and there i see all of their confirmation emails are going to spam box. So i think none of my users are confirming their email address and so i am not making any leads ..sad
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  • Profile picture of the author nocturnal911
    Will have to see...as their offices are still closed today...maybe they will reply tomorrow. Btw, did you find any alternative offers i mean not peerfly any other dating affiliates do you work with?
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    • Profile picture of the author DaveWarrior
      Originally Posted by nocturnal911 View Post

      Will have to see...as their offices are still closed today...maybe they will reply tomorrow. Btw, did you find any alternative offers i mean not peerfly any other dating affiliates do you work with?
      I am also signed up to MaxBounty and Neverblue. My offer is actually on both those networks as well, but I have to get approved first before I can run it. They both have lots of dating offers.
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  • Profile picture of the author nocturnal911
    ya, same with me...i signed up for both few days and still didn't heard anything...Still looking for an alternative for peerfly.
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  • Profile picture of the author umirin
    Your sample sizes are not representative at all... You try to make a statistical inference based on 80 clicks...
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