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Question about Facebook ads...

by It Should Be Easy
7 replies
I have a campaign with two ads where one of them is getting a very high CTR and the other kinda of a low CTR. The thing is that the conversions are about the same (CPA). I pay approximately the same for every sale with both of the ads. Should I just keep them both or is there another factor that I don't know that would tell me to keep on or the other? For example if FB gives me cheaper CPM with a higher CTR so I should just keep the one with a high CTR.
#ads #facebook #question
  • Profile picture of the author Greedy
    I would keep them both, if they are both making a positive ROI.

    Just try to scale them up.
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  • Profile picture of the author Mars Volta
    I'd keep them both too. Is there a problem with running two of them? If you'd better make money with one, I'll keep the one with higher CTR.
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    • Profile picture of the author It Should Be Easy
      Ok thanks for the input. There isn't really a problem at all for me. Just got curious since I had two ads that performed so different but still equally
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      Looking to connect with people

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  • Profile picture of the author Sarevok
    There's a ton of advice people can give you.

    But here's one piece of advice to live by.

    Never kill a profitable campaign.

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  • Profile picture of the author vask
    If profitable, keep them both. The more ads you have for your campaign, the better chance you have against banner blindness.
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  • Profile picture of the author ChrisBa
    Originally Posted by It Should Be Easy View Post

    I have a campaign with two ads where one of them is getting a very high CTR and the other kinda of a low CTR. The thing is that the conversions are about the same (CPA). I pay approximately the same for every sale with both of the ads. Should I just keep them both or is there another factor that I don't know that would tell me to keep on or the other? For example if FB gives me cheaper CPM with a higher CTR so I should just keep the one with a high CTR.
    As long as you're making money why not keep them both? And keep trying out more as well
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  • Profile picture of the author natebunger
    You don't have to worry too much. If they are profitable, keep them. Good luck, mate!
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