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PoF image or Ad text?

by raiderremo
5 replies
Its seems in poF still images playing major role in CTR, even though I have very simple ad copy, I am able to get good CTR with eye catchy girls image. How ever regardless of effective ad copy poor image affects CTR. What you guys say?
#image #pof #text
  • Profile picture of the author PPC-Coach
    Split test it to see. POF has plenty of tokens you can use in the ad text too which works very well.

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  • Profile picture of the author Prosprio
    Images get the attention, copy is what gets the conversions. There's a lot of ways to boost both...add a bright border to the image and it will probably get more clicks, use targeted tokens and it will probably convert higher.
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  • Profile picture of the author ChrisBa
    Originally Posted by raiderremo View Post

    Its seems in poF still images playing major role in CTR, even though I have very simple ad copy, I am able to get good CTR with eye catchy girls image. How ever regardless of effective ad copy poor image affects CTR. What you guys say?
    I typically like the image ads, but text have worked well for me as well. I recommend trying both out and see which works better for you.
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  • Profile picture of the author JohnAb
    I tried both Image and Text Ads. But Image Ads worked well for me.
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  • Profile picture of the author Greedy
    Here are some rough estimates of how much everything effect things. Doesn't mean anything too concert, but this is how I look at things.

    Ad headlines and body, both can effect conversions a lot more than CTR.

    Images - Effect CTR 80%

    Ad Headline - Effect CTR 15%. Effects Conversions 40%.

    Ad Body - Effect CTR 5%. Effects Conversions 10%.

    Landing Page - Effects Conversions 50%.
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