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CPA EPC Figures...How Important Are They?

by blackhawkup Banned
8 replies
so I'm researching offers on various cpa networks.

Some of the offers payout $40+ in commissions. But the EPC is around .64

Does this mean I'll average around .64 cents per click?

Do you pay attention to that figure or is it not that important. I feel like im passing over offers because the EPC is low -- But ALL of the offers have low EPC's.

What factors are you most concerned with when choosing cpa offers?
#affiliate offer #banners #conversion rate #cpa #epc #figureshow #important
  • Profile picture of the author Prosprio
    EPC is one of the better factors to look at, because it gives you an estimate of how much you might earn for each click and you can use that as a way to judge what your max CPC should be in order to turn a profit.

    But it's sometimes misleading, because you will have people with super targeted traffic (mailing is notorious for this) which will pull a massive EPC but if you're running social media traffic it's unlikely you'll see that EPC.

    Likewise, a lot of offers have super low EPCs because affiliates are dumping junk traffic to it and seeing if anything converts, or worse, you have other affiliates deliberately diluting their EPC to keep it low when running fraudulent traffic to avoid raising suspicion.
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    • Profile picture of the author blackhawkup
      Banned
      Originally Posted by Prosprio View Post

      EPC is one of the better factors to look at, because it gives you an estimate of how much you might earn for each click and you can use that as a way to judge what your max CPC should be in order to turn a profit.

      But it's sometimes misleading, because you will have people with super targeted traffic (mailing is notorious for this) which will pull a massive EPC but if you're running social media traffic it's unlikely you'll see that EPC.

      Likewise, a lot of offers have super low EPCs because affiliates are dumping junk traffic to it and seeing if anything converts, or worse, you have other affiliates deliberately diluting their EPC to keep it low when running fraudulent traffic to avoid raising suspicion.
      So essentially, its best to do my due diligence and just test an offer to see what works for me. and use the given EPC as an afterthought.
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      • Profile picture of the author jusancy
        EPC is one of the better factors to look at, because it gives you an estimate of how much you might earn for each click and you can use that as a way to judge what your max CPC should be in order to turn a profit.

        But it's sometimes misleading, because you will have people with super targeted traffic (mailing is notorious for this) which will pull a massive EPC but if you're running social media traffic it's unlikely you'll see that EPC.

        Likewise, a lot of offers have super low EPCs because affiliates are dumping junk traffic to it and seeing if anything converts, or worse, you have other affiliates deliberately diluting their EPC to keep it low when running fraudulent traffic to avoid raising suspicion.
        Good stuff! I would add that the "click" is the one going to the offer/money page. If you're doing Lead Impact PPV, there's probably a lander before that click... so it doesn't give you the whole story. Same is true for any other type of landing page where you're paying for those clicks, but may be losing your traffic before it gets to the money page. Therefore, I can't see how the EPC isn't already inflated.
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  • Profile picture of the author JoeFerguson
    EPC is great to tell if a offer is working good for other affiliates. However, depending on the traffic type it isn't ALWAYS a direct correlation for your success.
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  • Profile picture of the author alchebank
    To be honest, I rarely see EPC of offers because they're overall from the network and most of affiliate are newbies. You usually create a better conversion rate and $0.00 EPC offers are easy to promote because there is a few competitors.
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    • Profile picture of the author SerpSlayer
      It's not that important, for example, I've been running an offer which has an epc of about $.07. My average epc for this offer after over 2000 conversions is $.70. Generally, I ask my affiliate manager which offers are doing well to find offers that convert.
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  • Profile picture of the author ChrisBa
    Originally Posted by Rich Jackson View Post

    so I'm researching offers on various cpa networks.

    Some of the offers payout $40+ in commissions. But the EPC is around .64

    Does this mean I'll average around .64 cents per click?

    Do you pay attention to that figure or is it not that important. I feel like im passing over offers because the EPC is low -- But ALL of the offers have low EPC's.

    What factors are you most concerned with when choosing cpa offers?
    Network epc isn't useful at all, chances are your epc will not be the same as what they list. I wouldn't even pay attention to network epcs if I were you.

    I just end up picking offers in a niche that I'm interested in. You could also contact your am and find out what offers are currently doing good on their network
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  • Profile picture of the author gasura
    I'm a noob so that's how I look at it:

    If the EPC is good - at least I am 100% certain that it's definitely working for someone, I just need to try to figure out what method he is using or if my methods would work for the same offer. Good thing is that it's guaranteed to win if I can find the right traffic, bad thing is I got myself plenty of competitors.

    If the EPC is bad - then there is a chance that the offer itself is a lemon that will never convert for anyone using any methods. Good thing is I may have found a hidden gem with no competitors but bad thing is that it could be a lemon.

    I hope to build up enough experience to be able to spot a winning offer without even looking at the EPC in the future.
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    As long as you still have a choice, you can't say it's hard.

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