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Need some Input on my CPA Journey

by Yekx
7 replies
Hi there fellow Warriors, i recently started to promote CPA offers because i was working with adsense for two years and got tired of Google "Rules".
I'm currently promoting offers on the gaming niche (using a lp), and i only picked one to know how to niche behaves (played mmos for a long time).

My traffic source is Facebook PPC (tried the CPM model and OCPM and got bad results) where atm i've 3 CPC campaigns (1 ad per campaign) using the same target audience (testing ad images) and only one of the ads get clicks.
Data:
- Adctr: 0,100%;
- Clicks: 35 (i know it has few clicks);
- Lp CTR: 40-50%;
- Conversions: 3;
- Using targeted traffic;
- Budget i usually use 3 or 4 x Offer payout;

It seems my traffic is abandoning the offer landing page and i would like some advice from you to tackle this.
Thank You!
#cpa #input #journey
  • Profile picture of the author CpvTrafficPro
    Why do you think they are leaving the offer?

    Was the landing page not what the ad explained?
    Was it free to sign up?
    Does it need a lot of user input to convert?

    try to put yourself in the viewers shoe and think if you would have entered your info or not. That's really all you can.

    Either your visitors were not very targeted or you need to change something with your Ad/LP
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  • Profile picture of the author Yekx
    It might be a problem with target or the ads because the LP just focus on the game main points and benefits in a very simple way.

    The Ad and LP explore the offer in different points of view;
    It is free to sign up;
    Normal mmo input, not many fields;

    The offer CR is now 3% and EPC has gone down but i think there's potential on this offer because the offer is very good for a free one.
    I'm going to try changing the ads first, then i'll move to the LP. I'll give feedback soon.
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  • Profile picture of the author DaveWarrior
    Test more. I don't know what the conversion rate on gaming should be, but 35 clicks is way too soon to judge unless you are expecting like 30%+ conversions on this niche.
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  • Profile picture of the author Yekx
    My expectations were like 20-30% on the CR.
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    • Profile picture of the author PerformanceMan
      Originally Posted by Yekx View Post

      My expectations were like 20-30% on the CR.
      Targeting might be off. Try and make the Ad, the Landing Page, and the Offer completely congruent. Use the same language, and appeal to the same emotions.

      If there's a mismatch somewhere in the process, the campaign breaks down.
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  • Profile picture of the author Yekx
    Sometimes, my ads just stall like this all day long:


    They don't get any clicks. I started to notice this when i changed the ads to CPC. I'm a bit curious on why is this happening. Is it because i'm getting outbid?
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    • Profile picture of the author PerformanceMan
      Originally Posted by Yekx View Post

      Sometimes, my ads just stall like this all day long:


      They don't get any clicks. I started to notice this when i changed the ads to CPC. I'm a bit curious on why is this happening. Is it because i'm getting outbid?
      Yep. That's a sign the bid is too low so Facebook can make more money showing someone else's ad instead.
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