Whats a good CVR?

by cra16

Posted: 11 years ago 9 replies

AD NETWORKS

What's a good CTR, LP-CTR and CVR?

I'm averaging around 0.150% CTR, LP-CTR about 50% and a CVR of roughly 25%.

Is this good or bad?

#ctr #cvr #good #lp-ctr

speedylikesKJ 11 years ago

As long as your are making profits its good
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Greedy 11 years ago

Depends on the traffic source a lot. What traffic source are you referring too?
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- jcss 11 years ago
  
  If you are getting the traffic from Facebook, CTR of 0.15 is a good CTR. Your LP's CTR is great. but the offer looks like is not converting well. try to split test the same offer from various network
  
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dropout 11 years ago

Agree with both Greedy and speedylikesKJ: it is impossible to say if those stats are good without knowing the traffic source, but on the other hand if you are turning a profit you should be happy, and do more split-tests of ads/landing page to see if you can outperform what you have so far.

0.150% CTR is fine for some Facebook ads, but for AdWords/BingAds it would be completely unacceptable.
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cra16 11 years ago

@Greedy. I'm advertising on POF.
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- TheMoolaMan 11 years ago
  
  CVR and CTR is all relative to your traffic and campaign angle.
  
  Obviously aim to be profitable, you can have a variety of CVR and CTR ratios and be profitable or at a loss.
  
  For POF I kept almost all above .015%. I still had some in th .025% range but had creatives with a much lower CTR but where more profitable when compared to the impression count.
  
  In the end, compare the impressions to conversions.
  
  Thanks
  
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- Greedy 11 years ago
  
  Originally Posted by cra16
  
  @Greedy. I'm advertising on POF.
  
  .15 ad CTR for POF is a good start, but you could push it is even higher to .2.
  
  Your LP CTR is strong.
  
  Thanks
  
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cra16 11 years ago

Thanks for your replies
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ChrisBa 11 years ago

Originally Posted by cra16

What's a good CTR, LP-CTR and CVR?

I'm averaging around 0.150% CTR, LP-CTR about 50% and a CVR of roughly 25%.

Is this good or bad?

On pof those numbers look decent/good, is it profitable?

Also how long have you been running the campaign?c
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