For Everyone Not Having Success with POF

Hello all,

Reading a lot of threads about people having trouble with POF. I don't have a ton of great things that are going to make your business explode but I do have a very simple trick that some people don't know, and instead of posting it to the 4-5 threads I've seen about POF I'm just going to make my own thread about it.

POF has a very unique advertising platform, and their targeting is great! BUT, a lot of people waste their impressions in some really unresponsive areas. So, if you haven't already, I'd strongly recommend using the "Session Depth" targeting option in your POF campaigns. Session depth in short is how many pages the person must visit / go through in order for your ad to start displaying.

Why this is important is that when *most* of these people log onto the website they have a purpose in mind. They're going to check their friends' page or they're going to check their messages, write someone a message, etc. With a goal in mind, they're MUCH less likely to be looking at ads. I use Session Depth of at least 3. This is just my 2 cents as this took one of my campaigns from .05% CTR to .112% CTR so it can really help.

Another thing I'd urge you guys to make use of is the "ads clicked" tool. You can target by 0-4 ads clicked, which is a great choice because you're making your ad stand out and allowing it to be one of the first few that this person clicks. This puts forth the assumption that they're actually genuinely interested in what your ad is promoting and they're willing to take action.

While 0-4 ads clicked is a good targeting option, so is the 5-19 option. Yes you might get more people clicking and much less conversions, but you also know that these people are active with the advertisements and they might be less interested or have a lower conversion rate but there's always a sale / lead somewhere. I recommend running a separate campaign for these clicks.

That's just my two cents, hope this helps you guys!

- Jon