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Using Lead Impact to get traffic to a blog smart idea or not

by deebee23
6 replies
I have a sports related website that I am thinking about targeting some popular sports related sites such as espn. I will not direct link to the blog. I have squeeze page that I would like to advertise with lead impact to collect emails and start promoting a newsletter to get traffic to my website. My way of monetizing the site is with a popular sports cpm advertising network.
#blog #idea #impact #lead #smart #traffic
  • Profile picture of the author Okenyon
    Why not?

    You just need to find bids that are cheap enough to back out.

    As you're not selling or trying to promote an offer you need to find very cheap clicks.

    Have you thought about retargeting? Very cheap!
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    • Profile picture of the author harrisunderwork
      Originally Posted by Okenyon View Post

      Why not?

      You just need to find bids that are cheap enough to back out.

      As you're not selling or trying to promote an offer you need to find very cheap clicks.

      Have you thought about retargeting? Very cheap!
      Is re-targeting available in LI ?

      I don't think so, or you mean RTB platforms ?
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  • Profile picture of the author Greedy
    I have a sports related website that I am thinking about targeting some popular sports related sites such as espn. I will not direct link to the blog. I have squeeze page that I would like to advertise with lead impact to collect emails and start promoting a newsletter to get traffic to my website. My way of monetizing the site is with a popular sports cpm advertising network.
    I really don't see this working out too well for you.

    With your back end being a sports CPM advertising network, I doubt you'll be able to make PPV profitable for you blog.

    Is re-targeting available in LI ?
    Not to my knowledge.
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    • Profile picture of the author deebee23
      Originally Posted by Greedy View Post

      I really don't see this working out too well for you.

      With your back end being a sports CPM advertising network, I doubt you'll be able to make PPV profitable for you blog.



      Not to my knowledge.
      Why not? Can you explain. I am not sending visitors to actual blog I am sending them to a squeeze page so i can capture emails and promote the blog through email series.
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  • Profile picture of the author ChrisBa
    Originally Posted by deebee23 View Post

    I have a sports related website that I am thinking about targeting some popular sports related sites such as espn. I will not direct link to the blog. I have squeeze page that I would like to advertise with lead impact to collect emails and start promoting a newsletter to get traffic to my website. My way of monetizing the site is with a popular sports cpm advertising network.
    IMO you might be better odd trying ppc, but it's always worth a shot
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