Need Your Opinions About My Ad Copies

12 replies
Currently I'm getting very poor CTR(0.01-0.03) and I know it has something to do with my ad copies. I need some opinions on what's wrong with them. Here are my ad copies:



All the ad copies are kind of passing the same message with similar photos.
#copies #opinions
  • Profile picture of the author Bannaz
    Have you done some A/B testing?

    Try without capitalizing each letter and see how it compares.

    Also - change 'Loss' to 'Lose'.
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    Flash Banner Design
    www.bannaz.com
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  • Profile picture of the author AlyseS
    The wording is a bit awkward. The way you've phrased "how to build your body" doesn't really come across as a selling point or something that would get someone's interest. It actually confused me a little. I know what you're trying to say, but it doesn't clearly express a result, like transform your body, build muscle, get bigger biceps, lose cellulite, get a six pack etc.

    (and yeah change "loss" to "lose" like they said)
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  • Profile picture of the author DavidLasry
    Thank you very much guys. I would try to implement this ideas on my creatives and I'll keep you posted!

    If anyone has another suggestions please share.
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    Sincerely,
    David.

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  • Profile picture of the author DavidLasry
    Edited...............
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    Sincerely,
    David.

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    • Profile picture of the author DavidLasry
      Originally Posted by DavidLasry View Post

      Also guys, I rephrased some of my descriptions and I come up with some better descriptions, in my opinion. What do you think of them?:
      Anyone?...........
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      Sincerely,
      David.

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      • Profile picture of the author TopTarget
        Originally Posted by DavidLasry View Post

        Anyone?...........
        Looks good. Test them out and let us know how you do. Play around with body type, bidding, log-in count, months since sign up, etc. if you're really successful, you might want to keep your stats close hold to keep people from stealing your ideas.
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        • Profile picture of the author DavidLasry
          Originally Posted by TopTarget View Post

          Looks good. Test them out and let us know how you do. Play around with body type, bidding, log-in count, months since sign up, etc. if you're really successful, you might want to keep your stats close hold to keep people from stealing your ideas.
          Thank you for the advice.
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          Sincerely,
          David.

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  • Profile picture of the author inflameous
    The photos don't really convince me, I would try some comparison pictures (body comparison) or some kind of food that you can eat while using this product, or something that people actually want, for example eating and loosing weight.
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    • Profile picture of the author sonixkid3000
      Like they said, change "loss" to "lose". I'm sure you've fixed this already but that's a very important part in your ad copies, typos will keep away even its fluent to read.

      In regards to your ad copies, I've had the most success in the weight loss niche on POF with actual models. Men are interested in weight loss but women are easier to convert, especially since there's way more angles that you can take with them. Try another 10-15 ad copies of women smiling, in workout gear, etc.

      Another thing to try:

      Take the frustration angle in your split tests on POF, you'd be surprised the kind of results you'll see.

      Also, play around with the wording. Images do contribute a large portion to the viewers decision as to whether or not they want to click but you should definitely be testing with different words. Even if you just try a variation or two of one of your top performers it's always worth testing.

      For me personally, the ads don't have anything spectacular. They're good but you need to convince the people why they should click YOUR ad. Why is your weight loss product better than others? Is it fast, are people satisfied, does it tone their midsection, their glutes, etc.

      Always always run your split tests with at least 10 ad copies.

      Hope that helps,

      To your success
      - Jon
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      • Profile picture of the author DavidLasry
        Originally Posted by sonixkid3000 View Post

        Like they said, change "loss" to "lose". I'm sure you've fixed this already but that's a very important part in your ad copies, typos will keep away even its fluent to read.

        In regards to your ad copies, I've had the most success in the weight loss niche on POF with actual models. Men are interested in weight loss but women are easier to convert, especially since there's way more angles that you can take with them. Try another 10-15 ad copies of women smiling, in workout gear, etc.

        Another thing to try:

        Take the frustration angle in your split tests on POF, you'd be surprised the kind of results you'll see.

        Also, play around with the wording. Images do contribute a large portion to the viewers decision as to whether or not they want to click but you should definitely be testing with different words. Even if you just try a variation or two of one of your top performers it's always worth testing.

        For me personally, the ads don't have anything spectacular. They're good but you need to convince the people why they should click YOUR ad. Why is your weight loss product better than others? Is it fast, are people satisfied, does it tone their midsection, their glutes, etc.

        Always always run your split tests with at least 10 ad copies.

        Hope that helps,

        To your success
        - Jon
        I tried to submit different images that include models, before-after images but PoF didn't approve that.
        Can you give me an example of an image that you used?
        Signature

        Sincerely,
        David.

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        • Profile picture of the author sonixkid3000
          Originally Posted by DavidLasry View Post

          I tried to submit different images that include models, before-after images but PoF didn't approve that.
          Can you give me an example of an image that you used?
          You just can't show their mid section or behind. It's just a quality issue of how much skin is showing lol. There's plenty out there. I used plenty that just had a lady in workout gear standing there with a water bottle. Another one in a track suit with dumbbells, etc.
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  • Profile picture of the author Greedy
    Testing more new images is going to have the biggest result on your CTRs.

    The word does need work, I agree with others that it is a bit awkward.
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