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Have clicks but no leads.

by erikfcb
11 replies
Hello people,
I'm currently running a CPA dating campaign on POF(Peerfly offer), with 60 creatives trying different angles(6 angles).
So far I got like 22 clicks, each click for a different creative, but I dont have even 1 lead.Is that ok? how much clicks should I get till the first conversion?what do you think about it? please let me know.
By now I spent 30$ and didnt got any lead.

your help will be great!
#clicks #leads
  • Profile picture of the author MediaChance
    is for that i hate paid ads , for me it's a gambling , spend money to earn money not good
    and i encourage , earn money from nothing .
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  • Profile picture of the author PaulBaker
    I would test creatives in smaller batches so you can eliminate poor performers quicker.

    Also, you need a plan on when to kill creatives.

    after x amount of impressions and no clicks = kill
    after x amount of impressions and CTR below x = kill
    after X $$ and no conversions = kill

    There's plenty of opinions on what x should be, written here and else where, use the search function and you will find.
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  • Profile picture of the author erikfcb
    Originally Posted by BritBoy View Post

    What Country are you driving traffic from?/ are you driving traffic directly to a lander? /

    Have you been given the stats by your affiliate manager as to what the CR is?
    I'm running the campaign on USA,and currently creating landing pages for the successful creatives, and yes I'm aware of the stats of the offer.

    Originally Posted by Greedy View Post

    You are paying on average 1.36 per click, it is vary hard to make any POF campaign with that CPC.

    You may also need a good LP to help conversions, but your main problem right now in your CPC.

    You need to get more clicks, what is your best ad's CTR?
    I also have another creatives with very good ctr(0.620%),I think I will create a LP for those good creatives and I will kill the poor CTR creatives.
    By doing that I will keep the good creatives and spend money only for them and will get rid of the bad creatives.
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  • Profile picture of the author Ehsan_am
    As a rule of thumb, you need to send at least 100-200 clicks to an offer to see if it converts. 22 clicks is nothing.

    30$ is a very very small amount for 60 cratives. On average you spent 0.5 $ per creative. Considering your offer pays 5$ you'll need to spend around 10$ per creative to have any significant data. That is a budget of 600$. So unless you spend 600$ you can't decide on anything.
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    • Profile picture of the author DavidLasry
      Originally Posted by Ehsan_am View Post

      As a rule of thumb, you need to send at least 100-200 clicks to an offer to see if it converts. 22 clicks is nothing.

      30$ is a very very small amount for 60 cratives. On average you spent 0.5 $ per creative. Considering your offer pays 5$ you'll need to spend around 10$ per creative to have any significant data. That is a budget of 600$. So unless you spend 600$ you can't decide on anything.
      Personally I think spending 10$ per creative is not so smart move.
      After 2-3k imp you can see if the creative is performing well or not.
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  • Profile picture of the author ChrisBa
    Originally Posted by erikfcb View Post

    Hello people,
    I'm currently running a CPA dating campaign on POF(Peerfly offer), with 60 creatives trying different angles(6 angles).
    So far I got like 22 clicks, each click for a different creative, but I dont have even 1 lead.Is that ok? how much clicks should I get till the first conversion?what do you think about it? please let me know.
    By now I spent 30$ and didnt got any lead.

    your help will be great!

    This isn't out of the ordinary, you don't have enough data to determine anything yet, also instead of basing your analysis on clicks, i'd rather see it based off money spent for the clicks. For POF to determine if an ad on a campaign is a winner or loser - i spend what the offer pays on it, if it generates a conversion i will let it run, if it does not i will pause/delete it
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    • Profile picture of the author sonixkid3000
      Like others said, you really don't have enough data.

      Shut down the nonperformers. Because you have so many creatives and angles, consider shutting down the ones that don't have 1 click for every 1,000 impressions. This will help you get to the performers a little quicker.
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  • Profile picture of the author johnbrown12
    well I'll try to focus on landing page ,do some split testing
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