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What are default impressions ? CPM

by nicolas simpson
4 replies
Hello guys, this maybe is a silly question but i am curious as to what CPM networks regard as default impressions.

I use Evolve Media for CPM monetizing of my website.


Just started about 3 days now.

IMPRESSION STATS

defaults 25852
728x90 (728x90) 1324
300x250 (300x250) 1356
I have earned $2.41 from 2680 impressions

I am here wondering whats up with the 23k+ impressions.


Are these (defaults) natural?
#cpm #default #impressions
  • Profile picture of the author SammyBlackstar
    How many impressions does your website have daily?
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  • Profile picture of the author Sonobi
    Originally Posted by nicolas simpson View Post

    Hello guys, this maybe is a silly question but i am curious as to what CPM networks regard as default impressions.

    I use Evolve Media for CPM monetizing of my website.


    Just started about 3 days now.

    IMPRESSION STATS

    defaults 25852
    728x90 (728x90) 1324
    300x250 (300x250) 1356
    I have earned $2.41 from 2680 impressions

    I am here wondering whats up with the 23k+ impressions.


    Are these (defaults) natural?
    Hi,
    I have experience working with Evolve Media directly. Basically default impressions are the impressions that they chose not to monetize. If you don't have a default tag set up with them, they are lost. A default tag would be another company that Evolve will give the impression to if they do not monetize it. So basically the impression flow would look like this:

    Your website -> Evolve (They either buy or do not buy) If they don't buy -> passback ad network

    This fill rate (the % of impressions bought v. impressions that were sent) is around 10-11% which is relatively low. Also, something to note about Evolve when I worked with them, is that the results they show you on a daily basis are UNAUDITED and they are only concrete after the audit is complete after the end of the month. Normal audit changes is 20%, meaning that if you added up the revenue they made for you on a daily basis equaled $100, after the monthly audit is complete you could expect them to pay you $80.

    Hope this helps.
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    • Profile picture of the author nicolas simpson
      Originally Posted by Sonobi View Post

      Hi,
      I have experience working with Evolve Media directly. Basically default impressions are the impressions that they chose not to monetize. If you don't have a default tag set up with them, they are lost. A default tag would be another company that Evolve will give the impression to if they do not monetize it. So basically the impression flow would look like this:

      Your website -> Evolve (They either buy or do not buy) If they don't buy -> passback ad network

      This fill rate (the % of impressions bought v. impressions that were sent) is around 10-11% which is relatively low. Also, something to note about Evolve when I worked with them, is that the results they show you on a daily basis are UNAUDITED and they are only concrete after the audit is complete after the end of the month. Normal audit changes is 20%, meaning that if you added up the revenue they made for you on a daily basis equaled $100, after the monthly audit is complete you could expect them to pay you $80.

      Hope this helps.
      Much thanks for explaining this.
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  • Profile picture of the author wrekoniz3
    Yeah it means that all of the defaults - you should be passing back to another network which is a 100% Fill (meaning they take/buy all inventory). You are losing money if you aren't filling defaults on a partial fill network.
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