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Bevo media tracking help

by MSB1
3 replies
Hi warriors,

I'm in the process of starting a media buy campaign on Sitescout.
I will be direct linking from my banner to a landing page to build my email list, I will be using Sitescout macros to track successful creatives.

How would I go about tracking the demographics?
I'm wanting to track age, gender and cities of the subscribers.
I'm totally confused on which subids to use at the end of my landing page URL.

Thanks for your help in advance.

Merry Christmas and a Happy New Year to all
#bevo #media #tracking
  • Profile picture of the author ufshane
    You might use conversion tracking in Google Analytics to do this.
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  • Profile picture of the author Bevo Troy
    MSB - in bevo, when setting up your campaign, select "media buy - other" as your traffic source.

    Then when you want to track demographics, use the Bevo link to change the ad name to match to corresponding demographics you are targeting in your sitescout campaign (you dont need to make a new campaign, just edit the ad name in the bevo tracking link).

    Let me know if that helps or you need further assistance. We have live chat support available on our tracking interface as well.
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    • Profile picture of the author ufshane
      Originally Posted by Bevo Troy View Post

      MSB - in bevo, when setting up your campaign, select "media both - other" as your traffic source.

      Then when you want to track demographics, use the Bevo link to change the ad name to match to corresponding demographics you are targeting in your sitescout campaign (you dont need to make a new campaign, just edit the ad name in the link).

      Let me know if that helps or you need further assistance. We have live chat support available on our tracking interface as well.
      Even better its built in, bravo
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