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Hey guys.
I've been testing creatives on POF for the last two weeks and finally I got some winners with very good CTR(0.15x-0.2xx).
However, when I got rid from all the losers and started to split test some LPs with my winner creatives, I've noticed that their CTR has decreased dramatically and I can't figure out why. I didn't change anything in the targeting so it's not about that.

What do you think can help retrieve my CTR back?
#ctr #decrease

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