Pay Per Call Question

2 replies
I have been toying around recently and wanted to know do you see better conversions with going to a lander with click to call or click to call on the ad.
#call #pay #question
  • Originally Posted by blitz20 View Post

    I have been toying around recently and wanted to know do you see better conversions with going to a lander with click to call or click to call on the ad.
    If you are talking about mobile display, then the best way to get conversions is to engage the user (for instance taking them away from what they are doing and direct them to a lander with a few questions about salary and jobs and then provide them with your PPCall number for an education offer for example).

    I find that running your ad via mobile search in Adwords is more effective, and a lot less setup compared to the above example.
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  • Profile picture of the author tcrews
    Split test. That's all I have to say. I had some offers convert better without landers, and the others were complete opposite.
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