How to read POF demographic tool?

2 replies
I'm having a hard time to read the data that POF demographic tool display whenever I search for a specific interest. It shows illogical percents like in the image below:
http://gyazo.com/5459955f1b5e2e169b1fab98f368144e.png

Can you please tell me how to read this info?

Waiting for your replies,
David.
#demographic #pof #read #tool
  • Profile picture of the author ChrisBa
    I'm not sure what the specific percentages mean, but the higher the percentage the more that piece of demographics match the interest that you typed in.. For your example the 55-64 would be the best to market to for what you searched for and 35-44 would be the worst
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    • Profile picture of the author DavidLasry
      Originally Posted by ChrisBa View Post

      I'm not sure what the specific percentages mean, but the higher the percentage the more that piece of demographics match the interest that you typed in.. For your example the 55-64 would be the best to market to for what you searched for and 35-44 would be the worst
      And what about the 65+?
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      Sincerely,
      David.

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