A Small Basic Profitable PPV Campaign Revealed

Profile picture of the author ChrisBa by ChrisBa Posted: 01/10/2014
The offer was BestQuotes.com - New Car Quotes - Pays $8.00 a Lead
The traffic source was Lead Impact
I used a simple landing page
I Picked keywords and URLs around buying cars

Here's the merchants page




Here's the first page of the keywords from Lead Impact that were used




The landing page was made to look very similar to the merchants page, just optimized for the PPV Window size.

The campaign was profitable during December but died off into January.
#basic #campaign #ppv #profitable #revealed #small

  • Profile picture of the author mithya
    mithya
    great to see how simple things can work well. Thanks for sharing this with us, Chris.
  • Profile picture of the author Joey Babbs
    Joey Babbs
    Very great share...So you said the landing page was made similar to the offer page. Does this mean it was just a simple click to the offer page.

    I have seen similar where the landing page says something like "Attention Ford Visitor" You may be Approved for an Instant Loan Click Here to Apply...
  • Profile picture of the author koocnaed
    koocnaed
    Thanks for sharing Chris... good stuff
  • Profile picture of the author ChrisBa
    ChrisBa
    Originally Posted by Joey Babbs View Post

    Very great share...So you said the landing page was made similar to the offer page. Does this mean it was just a simple click to the offer page.

    I have seen similar where the landing page says something like "Attention Ford Visitor" You may be Approved for an Instant Loan Click Here to Apply...
    Yes, it mirrored the landing page of the merchant, in this campaign I just kept it simple. You can do many things to increase the ctr like call out the visitors location, call our the target, etc
  • Profile picture of the author DavidLasry
    DavidLasry
    Great share. Thanks Chris!
  • Profile picture of the author petjelly
    petjelly
    Thanks for the share .. Why did the campaign die in January ?
  • Profile picture of the author PPC-Coach
    PPC-Coach
    Good share, what were the numbers though?
  • Profile picture of the author ChrisBa
    ChrisBa
    Originally Posted by petjelly View Post

    Thanks for the share .. Why did the campaign die in January ?
    The merchant didn't update there homepage and left December holiday deals on there so I believe that may have played a roll
  • Profile picture of the author ChrisBa
    ChrisBa
    Originally Posted by PPC-Coach View Post

    Good share, what were the numbers though?
    Roi ended up being around 20-25%, profit was just over $100 after everything (pausing non-converting targets, etc).

    I'm sure that it could have gotten better if the lp was better optimized and different backend offers were tested
  • Profile picture of the author diizzle
    diizzle
    Nice share Chris

    however 20% ROI is a little low, I look for 50% bare minimum to keep a campaign going
  • Profile picture of the author ChrisBa
    ChrisBa
    Originally Posted by diizzle View Post

    Nice share Chris

    however 20% ROI is a little low, I look for 50% bare minimum to keep a campaign going
    I agree, I'm sure with most testing and optimization this could have gone up, I just didn't take it any further due to the rapid drop of conversions in jan
  • Profile picture of the author PPC-Coach
    PPC-Coach
    When I start any campaign I look for anything above breakeven. To me that means it has legs. Then after a while if it's a tiny ROI, I drop it and move on. However if after tweaking I can get it up there, I keep it running.

  • Profile picture of the author PPV Affiliate
    PPV Affiliate
    Originally Posted by diizzle View Post

    Nice share Chris

    however 20% ROI is a little low, I look for 50% bare minimum to keep a campaign going
    Whoa...you're missing out on a lot of money then! Some of my biggest net profit campaigns have been around 20-30% ROI. You have to think in terms of volume.
  • Profile picture of the author watsonovedades
    watsonovedades
    you got 25% of ROI with a $8USD payout offer?
    did you spend $80 and earned $100 is that fair to say?
    how many days did you went along with this particular campaign?
    thanks for sharing

    btw what hoting and tracking app do you use for LP?
    i know for a fact PPV traffic can be fast and a proper hosting and tracking in place is mandatory, any insights?
  • Profile picture of the author Chirag
    Chirag
    Thanks for sharing.
  • Profile picture of the author Greedy
    Greedy
    Originally Posted by PPV Affiliate View Post

    Whoa...you're missing out on a lot of money then! Some of my biggest net profit campaigns have been around 20-30% ROI. You have to think in terms of volume.
    Yes, I agree I never leave money on the "table" I've had plenty of smaller campaigns that I use to pay my bills month to month.

    BTW great share Chris, I really shows not to over think things much, keep things simple, and test.
  • Profile picture of the author Mateenyall
    Mateenyall
    hmmm all your URLs have a '.' at the start of them, what's the difference between that and a URL with out the '.' in terms of pops?
  • Profile picture of the author ChrisBa
    ChrisBa
    Originally Posted by Mateenyall View Post

    hmmm all your URLs have a '.' at the start of them, what's the difference between that and a URL with out the '.' in terms of pops?
    For leadimpact..
    If you bid on .google.com - you will only get traffic for google.com
    If you bid on google.com - you will get traffic from any url that ends in google.com, examples: ilikegoogle.com, timetogoogle.com, getgoogle.com, google.com, etc
  • Profile picture of the author sonixkid3000
    sonixkid3000
    Originally Posted by ChrisBa View Post

    For leadimpact..
    If you bid on .google.com - you will only get traffic for google.com
    If you bid on google.com - you will get traffic from any url that ends in google.com, examples: ilikegoogle.com, timetogoogle.com, getgoogle.com, google.com, etc
    Didn't know that, thanks for the share!

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