This of course has been my first impression of advertising on POF the past few weeks. However, I've noticed they are very inconsistent in approving ads. For example, I submitted two 310x110 ads, all with just text. One got approved one day, and I submitted another one to test with a few changes in the text and it got disapproved for reason "ads cannot contain just text".
Another example today. I submitted a 310x110 banner with a white background and blue text. One got approved in one campaign, and another campaign it didn't get approved for reason "using POF colors".
I was tinkering with a few things:
1) selling direct with a paypal button. That requires the user to click about 3 times at least before they can just enter their credit card info. 1) on your site. 2) to choose either paypal or cc. Then another then maybe another before they can actually order. That's nuts.