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POF image vs ad copy?

by raiderremo
3 replies
Anyone tried good ad copy with POF? is that work? For me what ever the ad copy I use 90% of the time clicks based on the image I use, no matter what was the ad copy!!!!
#copy #image #pof
  • Profile picture of the author Greedy
    Ad Images effects your CTRs.

    Ad Copy effects your Conversions. (So does your LP clearly )

    Now this is a just a general rule of thumb, but a good way to look at it.
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    • Profile picture of the author DavidLasry
      Originally Posted by Greedy View Post

      Ad Images effects your CTRs.

      Ad Copy effects your Conversions. (So does your LP clearly )

      Now this is a just a general rule of thumb, but a good way to look at it.
      I'd say very nice way to look at it. Thanks Greedy!
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      Sincerely,
      David.

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  • Profile picture of the author ChrisBa
    I'm going to have to go with what greedy said..

    Just remember, more clicks doesn't always mean more conversions. One of the big things I think many people forget (I'm not saying you do, I'm just saying in general) that if your landing page or the offer does not hit the expectations of the visitor (the expectation will likely be set by your ad). For example if your ad says free signup, but when the person reaches the offer page and it costs money, you will likely lose that person immediately.
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