Maximizing your ROI with PeerFly
This is based on a blog post we put up yesterday How to create a CPA Campaign with a PeerFly offer | UF Marketing Ad Network but can be applied to any ad network that offers an option to run a CPA campaign.
First let me explain the reasoning behind running a PeerFly Campaign as a CPA Campaign on an ad network:
When promoting offers on PeerFly, you are only paid for conversions, we all know this. But why not take this one step forward on an ad network and pay (depending on the network only pay) when the offer converts as well.
One of the wonderful features offered by PeerFly is the ability to use tracking pixels and or pushback urls to track conversions. By using this feature with a CPA campaign, you are able to take a portion of what your offer pays and revert that to paying for the conversion on the ad network.
How to do it
Setting up a CPA campaign is pretty straight forward on any network... you upload your creatives, set the links, and at some point you are giving your conversion tracker by the ad network.
Take this tracking info be it a Tracking Pixel or Postback URL and input this into the Offers Tracking Pixel Option or Postback Option. Do not use both. Many campaigns only offer a Postback option so be sure to verify with the network you are going to use has this available.
Now set your CPA payout as an amount lower that what you are going to receive. I recommend between 20% and 50% of your Offer's payout.
Its pretty simple, at least I hope I have made it simple for all of the Warriors out there...
If implemented properly this is what will happen:
User clicks your Banner -> user goes to landing page (yours or direct) -> user completes the action, triggering a conversion on PeerFly -> PeerFly triggers the conversion on the Ad Networks System.
Another benefit to this would be if your ad network has a scoring system and increases your score on conversions, then you are going to get better placements.
First let me explain the reasoning behind running a PeerFly Campaign as a CPA Campaign on an ad network:
When promoting offers on PeerFly, you are only paid for conversions, we all know this. But why not take this one step forward on an ad network and pay (depending on the network only pay) when the offer converts as well.
One of the wonderful features offered by PeerFly is the ability to use tracking pixels and or pushback urls to track conversions. By using this feature with a CPA campaign, you are able to take a portion of what your offer pays and revert that to paying for the conversion on the ad network.
How to do it
Setting up a CPA campaign is pretty straight forward on any network... you upload your creatives, set the links, and at some point you are giving your conversion tracker by the ad network.
Take this tracking info be it a Tracking Pixel or Postback URL and input this into the Offers Tracking Pixel Option or Postback Option. Do not use both. Many campaigns only offer a Postback option so be sure to verify with the network you are going to use has this available.
Now set your CPA payout as an amount lower that what you are going to receive. I recommend between 20% and 50% of your Offer's payout.
Its pretty simple, at least I hope I have made it simple for all of the Warriors out there...
If implemented properly this is what will happen:
User clicks your Banner -> user goes to landing page (yours or direct) -> user completes the action, triggering a conversion on PeerFly -> PeerFly triggers the conversion on the Ad Networks System.
Another benefit to this would be if your ad network has a scoring system and increases your score on conversions, then you are going to get better placements.