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Unread 25th January 2014, 03:43 PM   #1
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Default Teespring campaigns - What's up!?

How come when i look in teeview i see campaigns that sold(or are selling) over 50-100 shirts, but when i tried the almost exact same design(before they launched it) to the same fans...i sold 0!

Same thing for sports team like the broncos, i wonder why new designs come out and succeed, like it wasn't already saturated for them guys...

Do they have a secret sauce or something most don't? lol

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Unread 25th January 2014, 05:01 PM   #2
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Default Re: Teespring campaigns - What's up!?

How did you advertise? Did you use Facebook?

People don't just magically end up on your page...
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Unread 25th January 2014, 05:12 PM   #3
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Default Re: Teespring campaigns - What's up!?

all about targeting my friend

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Unread 25th January 2014, 06:36 PM   #4
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Default Re: Teespring campaigns - What's up!?

Never knew about that site and after looking around it's pretty apparent that retarded Seahawks and Broncos fans will buy anything. Retarded sports fans in general, really.

Someone is banking hard on all of that though.

The money is the motive.

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Unread 25th January 2014, 10:29 PM   #5
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Default Re: Teespring campaigns - What's up!?

Quote:
Originally Posted by Benjamin T View Post
How did you advertise? Did you use Facebook?

People don't just magically end up on your page...
No really?...lol i'm using Fb ads.

Quote:
Originally Posted by alldomain View Post
all about targeting my friend
Possibly, but there aren't a hundred ways to target particular sports fans...

Quote:
Originally Posted by RemyMartin View Post
Never knew about that site and after looking around it's pretty apparent that retarded Seahawks and Broncos fans will buy anything. Retarded sports fans in general, really.

Someone is banking hard on all of that though.
LOL right.

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Unread 25th January 2014, 10:41 PM   #6
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Default Re: Teespring campaigns - What's up!?

Quote:
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No really?...lol i'm using Fb ads.
Not trying to be a smartass here. My guess would be your ad copy. What was your budget on your ad?

My guess (without actually seeing the ad) is that you didn't include the price of the shirt (or hoodie) and people that were interested clicked your ad simply to see the price, which probably means they weren't serious buyers in the first place, more like "lookers".

Cheers,
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Unread 26th January 2014, 12:06 PM   #7
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Default Re: Teespring campaigns - What's up!?

Quote:
Originally Posted by Benjamin T View Post
Not trying to be a smartass here. My guess would be your ad copy. What was your budget on your ad?

My guess (without actually seeing the ad) is that you didn't include the price of the shirt (or hoodie) and people that were interested clicked your ad simply to see the price, which probably means they weren't serious buyers in the first place, more like "lookers".

Cheers,
Ben
Actually, my ads are newsfeed ads with a big red border, limited edition logo, and of course the original price+ new price, and a clear "click here to buy"

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Unread 26th January 2014, 12:42 PM   #8
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Default Re: Teespring campaigns - What's up!?

Same situation, I think it is in the targeting.
We are missing something. Tones of clicks, but no buyers
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Unread 28th January 2014, 08:12 AM   #9
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Default Re: Teespring campaigns - What's up!?

@alexiartist
Isn't this spam?

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Unread 28th January 2014, 10:21 AM   #10
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Default Re: Teespring campaigns - What's up!?

I'm in same boat as OP. I have tried multiple methods that I see have worked for others, very targeted audiences, no results. 10 campaigns, probably 250 bucks spent, not a single goal met. Only sold a total of 7 shirts, but obviously no profit since none of them have come close to meeting their goal.

Here's my latest fail, target audience of 2600 people, very high click through, even website clicks are decent. Over 200 likes from shares on FB, not one sale. CPC is 12 cents. This design/campaign has worked for others according to the numbers on the teespring site. Clearly there's interest, but no buyers. My ad image has a big "click here to buy" image on it. I'm going to let this one run a bit longer but if I keep throwing money at these things with no success I may have to move on to something else.

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Unread 28th January 2014, 11:13 AM   #11
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Default Re: Teespring campaigns - What's up!?

Two issues.

1.) You're copying. That can work but if you're ORIGINAL you do FAR FAR FAR FAR FAR FAR FAR FAR better. I know people are lazy in general and the path of least resistance is always most attactive, (which is why people gobble up "case studies"). But being original and creative ALWAYS works better.

2.) Your budget is most likely a small fraction of the person who ran that campaigns successfully. If you and I are advertising an identical shirt, everything is identical, but my budget is $1,000 per day versus yours of $5 per day, who do you think is going to do better? Who will Facebook give the traffic to?

Sure it can be other things like your targeting and ad copy and all that good stuff, but these are the two main reasons.


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Unread 28th January 2014, 11:17 AM   #12
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Default Re: Teespring campaigns - What's up!?

Ditto, spent about $75 earlier this month promoting a Teespring campaign on FB. Had the same design with red border, limited edition and Click to Buy. Had an audience size of approx.300k, and a CTR of almost 4! But no sales.
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Unread 28th January 2014, 11:56 AM   #13
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Default Re: Teespring campaigns - What's up!?

Quote:
Originally Posted by PPC-Coach View Post
Two issues.

1.) You're copying. That can work but if you're ORIGINAL you do FAR FAR FAR FAR FAR FAR FAR FAR better. I know people are lazy in general and the path of least resistance is always most attactive, (which is why people gobble up "case studies"). But being original and creative ALWAYS works better.

2.) Your budget is most likely a small fraction of the person who ran that campaigns successfully. If you and I are advertising an identical shirt, everything is identical, but my budget is $1,000 per day versus yours of $5 per day, who do you think is going to do better? Who will Facebook give the traffic to?

Sure it can be other things like your targeting and ad copy and all that good stuff, but these are the two main reasons.

The target audience for this campaign is probably 99% unique as far as this particular shirt goes. What good does a $100 budget do if I can't even use up the 20 bucks I allocated to this campaign? If having a higher daily budget means more top of news feed ads then maybe I should do that, but if I have that many clicks and no conversions it seems like wasting money.

I have read that you should start with 20 bucks and then go from there, spend more if it's selling but if you don't get sales dump it. Is that not correct? It's only 2600 people and according to the stats as of right now the ad reach is 630. This type of shirt is one that the seller wouldn't have a huge FB following for beforehand (not sports).

I have some other ideas that I think are pretty solid. Last week I made a shirt I could not find anyone else had done, 1 out of 10 sales, burned through 50 bucks in 2 days. A few days later practically the same shirt showed up, same target audience and had 35 sales in a few hours. But that was a sports related theme so maybe they had a big FB page or weren't afraid to spam sports forums.
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Unread 28th January 2014, 09:24 PM   #14
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Default Re: Teespring campaigns - What's up!?

Gettin that point as well. Solid designs high ctr good ads no sales then cpc jump. I guess finding a good niche is where I'm failing but I feel none of these are that competitive
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Unread 5th February 2014, 07:52 PM   #15
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Default Re: Teespring campaigns - What's up!?

I find when I push a sense of urgency in my ad copy (Newsfeed Ad & on Teespring page) - the sales flow in more regularly. Look at /supersmith and /supersmith1 .. same shirt, same audience but notice the tactics and ad copy are different and the results are likewise, very different.
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Unread 5th February 2014, 09:44 PM   #16
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Default Re: Teespring campaigns - What's up!?

Quote:
Originally Posted by DavidGold View Post
I find when I push a sense of urgency in my ad copy (Newsfeed Ad & on Teespring page) - the sales flow in more regularly. Look at /supersmith and /supersmith1 .. same shirt, same audience but notice the tactics and ad copy are different and the results are likewise, very different.
Interesting observation David. Either that shirt is from the same marketer or someone copied the design down to the exact detail. So, maybe they tried different tactics (as you mentioned) and thought, "if the first shirt sold 30 then maybe I could sell more if I try something different".

Tactics-wise, maybe they scraped UIDs and created a custom audience ad the second time around? If so, that would not necessarily mean the "same audience" because one is highly targeted the other might just be basic "people with the last name smith who live in the united states" as opposed to going out and literally scraping UIDs of Smiths.

One ad has 1K likes the other 11K likes. ELEVEN thousand! lol That's an absolute ton of likes IMO. Wonder how much they spent, as that's another consideration. But, with 11K likes, most likely the shirt URL was shared so probably a good profit.

The graphic is pretty bad, should be a vector graphic so I don't see the shirt print looking all that great but that's a separate issue.

Since it appears to be the same person (it's not you is it? lol), I'd say they clearly used a different marketing tactic (aside from the ad copy) to get that many likes, perhaps they set up multiple campaigns/ads where one ad went to Smiths in California, Smiths in Arizona, etc.

Still, quite an interesting and different outcome between the 2 teespring campaigns

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Unread 5th February 2014, 11:32 PM   #17
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Default Re: Teespring campaigns - What's up!?

Good point promo_guy. You're right, the 11k likes means it got a lot of exposure. My best Tee had a ratio of 30 likes to a sale, but it was a small audience.

Jon Mac and JR Salem in the Profit Club training, covered a Hoodie they did for Pittsburgh Steelers which sold 0.
They re-launched it a week later during a Steelers game with a game-day only discount. They killed it!
They upped the price next day with an "extension" and still killed it. They did 3 price points, each one an increase, but each with scarcity at the forefront of the ad copy.

Can't remember how many they sold but they made quite a bit of coin on that Hoodie.
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Unread 6th February 2014, 12:48 AM   #18
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Default Re: Teespring campaigns - What's up!?

Good info David!

Again, without knowing much about how they marketed, it's hard to say why they killed it. For example, did they have a big Steelers fan page with 1000s of likes, active fans, etc.? Probably not if they sold 0 the first time. But, it could have been a new design, who knows.

However, I like the fact they used different scarcity tactics and that certainly emphasizes the importance of ad copy. Just too little info (for me anyway) to really understand what they did.

I've only just started on FB/teespring and my first (and only) campaign ended in profit but I'm not "killing it"...yet.

From my observations, there are certain things about campaigns that aren't always revealed and targeting NFL fans, while can be highly lucrative, could also mean successful campaigns were seriously infringing trademarks, etc.

Again, not enough info to understand why "they killed it" because personally I don't think just ad copy is enough, gotta have a killer design (usually) and the right audience too.

But still, I appreciate you highlighting how a campaign can do poorly, or so-so, the first time around and be a huge success the second. Definitely good food for thought

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Unread 6th February 2014, 12:32 PM   #19
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Default Re: Teespring campaigns - What's up!?

Timing is everything. These are not set and forget things. YOu have to watch it and see when the best times are too. (As JR proved).


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Unread 6th February 2014, 04:04 PM   #20
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Default Re: Teespring campaigns - What's up!?

I made at least 200 USD profit today with Teespring, key is targeting as much you can !
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Unread 6th February 2014, 08:28 PM   #21
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Default Re: Teespring campaigns - What's up!?

You gotta time these right, especially sports/fan related teespring campaigns.

I think a lot of the campaigns that end up on the top of teespring.com come from people promoting through massive fanpages & groups. That's sets of the campaign and once it's on teespring, it's basically getting free mass advertising which results in a lot of sales!

Be original and creative, you might stumble upon something that others haven't

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