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Need help as an Advertiser

by JoshLB
18 replies
Hello everyone,

I'm currently a part of Linkshare and EEAN and while I have tons of affiliates, I can't seem to get them active.

How do I motivate people to promote my site.

I'm currently offering 10% base commission with a tiered commission that quickly works its way up to 18%.

Also, some specific products I'm offering up to 30%

Can anyone give me some advice on what I can do?
#advertiser
  • Profile picture of the author ufshane
    Contests and competition always help... how are your conversions? If you don't mind I would like to take a look at your campaign in linkshare from a publisher standpoint, can you share it?
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    • Profile picture of the author a2hosting
      Are they the "right" type of affiliates? I would look at which of your affiliates are actually producing and speak with them. See what motivated them and seek out similar affiliates.
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    • Profile picture of the author JoshLB
      Originally Posted by ufshane View Post

      Contests and competition always help... how are your conversions? If you don't mind I would like to take a look at your campaign in linkshare from a publisher standpoint, can you share it?
      Hey Shane, thank you for your reply.

      I can't send private messages yet, only reply to them. So I think I'll just put my MID here for you to take a look at.

      On Linkshare our MID is 39089.

      I've had Pepperjam up for a few weeks, Linkshare was just launched 2 days ago.

      Please take a look and see what you think we can improve.

      We're currently in the process of making many changes to the website to improve it; functionality wise as well as aesthetically.
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  • Profile picture of the author surreal
    Also, 10% generally is not much. Depending on the product, owners will usually give away a majority of the front end sale as commission and make money from upsells. This also attracts affiliates.
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    • Profile picture of the author JoshLB
      Originally Posted by surreal View Post

      Also, 10% generally is not much. Depending on the product, owners will usually give away a majority of the front end sale as commission and make money from upsells. This also attracts affiliates.
      Thanks for your reply and advice Surreal. Much appreciated.

      Unfortunately, we can't offer much more than 10% base commission because we sell products other brands' products as well.. The affiliate can make up to 18% if they achieve higher sale volume. Depending on if people are able to achieve that third tier, I will probably decrease the thresholds and then offer additional promotional/temporary incentive for those with exceptional results.

      Our average sale is about $80 meaning the affiliate can earn $8.00-14.40 per sale depending on which tier they are in.
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  • Profile picture of the author ChrisBa
    How much do your products sell for? 10% is pretty low, if you raise that you might get more people promoting you
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    • Profile picture of the author JoshLB
      Originally Posted by ChrisBa View Post

      How much do your products sell for? 10% is pretty low, if you raise that you might get more people promoting you
      Thank you for your reply Chris. We currently have over 200 products for sale. As I said to Surreal in the previous post our average sale is $80, though they can be higher since we have introduced product kits to sell multiple products together.

      If you would like to take a look at our affiliate program and let me know what you think could be done better I would greatly appreciate it. I'm trying to make a program that is best for both our company and the affiliates, which is why we also offer customized creatives and text links so the affiliate can have room to optimize their targetting and engagement.
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  • Profile picture of the author ufshane
    The banners look good, but the initial landing for your program on linkshare is not that good, take a look at GameStop's for example...

    The other thing I would recommend is exclusive affiliate sales on some products with banners...

    One of the reasons Gamestop does well is they are constantly updating their banners, emailing their affiliate with upcoming promotions and providing both text and banner context, etc.

    The more you interact with your affiliates the more they will begin to promote... give them your top converting products and how much they will make, stuff like that.
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    • Profile picture of the author JoshLB
      Originally Posted by ufshane View Post

      The banners look good, but the initial landing for your program on linkshare is not that good, take a look at GameStop's for example...

      The other thing I would recommend is exclusive affiliate sales on some products with banners...

      One of the reasons Gamestop does well is they are constantly updating their banners, emailing their affiliate with upcoming promotions and providing both text and banner context, etc.

      The more you interact with your affiliates the more they will begin to promote... give them your top converting products and how much they will make, stuff like that.
      Yea, our home page is going to see a huge change in the next month. That's one of the biggest things I'm pushing to get changed.

      I think I should definitely make some banners that will lead to a landing page that only affiliates link to with affiliate only promotions.

      Cool stuff, thank you Shane.

      I'm very new to affiliate marketing. I've read a lot, just trying to learn more and more.
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      • Profile picture of the author ufshane
        Originally Posted by JoshLB View Post

        Yea, our home page is going to see a huge change in the next month. That's one of the biggest things I'm pushing to get changed.

        I think I should definitely make some banners that will lead to a landing page that only affiliates link to with affiliate only promotions.

        Cool stuff, thank you Shane.

        I'm very new to affiliate marketing. I've read a lot, just trying to learn more and more.
        I am actually talking about your home page on linkshare... its just a wall of text... feel free to reach out to me on skype uf_shane or via email shane at urgentfury.com if you ever need to get some feedback, I am happy to help.
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        • Profile picture of the author sonixkid3000
          No offense, that's very little incent to promote. The most common affiliate offers are around 40-75% commission. Take amazon for example, people don't really want to be an amazon affiliate unless they can bring absurd amounts of traffic because the commission is only 15%.
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          • Profile picture of the author ufshane
            Originally Posted by sonixkid3000 View Post

            No offense, that's very little incent to promote. The most common affiliate offers are around 40-75% commission. Take amazon for example, people don't really want to be an amazon affiliate unless they can bring absurd amounts of traffic because the commission is only 15%.
            With all due respect, this is not a clickbank product this is tangible goods and there is no room for a ridiculous amount of % for affiliates. This is actually better than amazon which starts at 4% and even Gamestop is only 5%.

            His payout is inline with the type of goods he is selling.
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  • Profile picture of the author CpvTrafficPro
    Private Message me and I would be happy to talk to get some more info and brainstorm some ideas up with you to get the wheels moving again.

    Justin!

    Originally Posted by JoshLB View Post

    Hello everyone,

    I'm currently a part of Linkshare and EEAN and while I have tons of affiliates, I can't seem to get them active.

    How do I motivate people to promote my site.

    I'm currently offering 10% base commission with a tiered commission that quickly works its way up to 18%.

    Also, some specific products I'm offering up to 30%

    Can anyone give me some advice on what I can do?
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  • Profile picture of the author williamrs
    If it's a physical product, I think the commission can be ok.

    So, the problems can be the cap, conversion rate, better commissions being offered by other advertisers with similar products, bad relationship with affiliates...

    Do you have an account manager? If so, it could be interesting to contact them.
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    • Profile picture of the author JoshLB
      Originally Posted by williamrs View Post

      If it's a physical product, I think the commission can be ok.

      So, the problems can be the cap, conversion rate, better commissions being offered by other advertisers with similar products, bad relationship with affiliates...

      Do you have an account manager? If so, it could be interesting to contact them.
      I'm actually the person that takes care of our affiliate marketing William.

      Essa empresa eh relativamente pequena, entao acabo fazendo mil coisas aqui
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  • Profile picture of the author Greedy
    Reach out to the affiliate your already have and ask them how you can help them. Learn what they want from your offer, maybe it is a better LP verses higher payout.
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  • Profile picture of the author JoshLB
    This is all great information, and while I wish I could offer a higher payout, it's just not possible. These are tangible products that have significant COGs.

    I like the survey idea, and I'm definitely going to look at my linkshare home page. I don't want to have something that people aren't going to want to read on there.

    I don't think I can send private messages yet. Iirc I need 15 posts to have that functionality enabled.

    Greedy, with all the experience you have: Do you think having an affiliate link directly to a product listing is too direct rather than having a landing page and then have that link to the product listing?

    Since we are redoing our website, I plan on having customer reviews, 360* video for our hardware with maybe some audio talking about the product, along with
    Product description, benefits, how to use, and ingredients (shaving creams) / materials (hardware, i.e. boar vs badger brushes)

    So in a sense, my plan would be for each product listing page to be as detailed as possible to serve as it's own landing page.

    What do you guys think?
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