Media Buying Experts Help Me
Hi,
I am running a media buying campaign. The current adnetwork adserver working is bit new to me. My account manager is saying that the ad creative performance is based on my campaign eCPM. I willing to spend more money per day. But the adserver is not spending mine.
FYI i am running a CPC campaign on RON. The ad network i am in was huge network, but what is happening is...My ads are not showing more frequently, as a result my ads are being shown to people who has already seen many ads. I suspect as a result of the above i am getting very poor conversion rate.
My account manager is saying that, my competitors eCPM is very high and as a result his ads are showing more frequently than mine. My question is how can i increase my eCPM or can anyone experienced with this kind of adnetwork can tell me how to get more from this kind of network.
Thanks in advance.
I am running a media buying campaign. The current adnetwork adserver working is bit new to me. My account manager is saying that the ad creative performance is based on my campaign eCPM. I willing to spend more money per day. But the adserver is not spending mine.
FYI i am running a CPC campaign on RON. The ad network i am in was huge network, but what is happening is...My ads are not showing more frequently, as a result my ads are being shown to people who has already seen many ads. I suspect as a result of the above i am getting very poor conversion rate.
My account manager is saying that, my competitors eCPM is very high and as a result his ads are showing more frequently than mine. My question is how can i increase my eCPM or can anyone experienced with this kind of adnetwork can tell me how to get more from this kind of network.
Thanks in advance.
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