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keywords not allowed

by saylar
6 replies
Hey ! Simple quick question: on bing ad, i'm I allowed to bid on keywords such as "facebook" or "youtube" or even "coca-cola" ? Trademarks like thoose... I guess not but I can't find any information about allowed keywords on bing's help.
#allowed #keywords
  • Profile picture of the author Kay King
    Couldn't find it - or didn't look for it?

    Intellectual Property Guidelines
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  • Profile picture of the author saylar
    Yes I got it but it is vague for me. Espacially this:

    "Use of a third-party trademark may be allowed if its use is truthful and lawful, for example, if:
    Your website provides information—product reviews, for example—about goods or services that are represented by the trademark, and your principal offering is not any product or service that competes with the goods or services represented by the trademark.
    You are clearly using the ordinary, dictionary use of a term, and your principal offering is not any product or service that competes with the goods or services represented by the trademark.
    You are a reseller whose website sells authentic goods or services that are distributed under the trademark."


    So, for example, if I use the keyword "amazon" and got a landing page wich shows link to buy products from amazon, is that ok ?
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  • Profile picture of the author ChrisBa
    Originally Posted by saylar View Post

    Hey ! Simple quick question: on bing ad, i'm I allowed to bid on keywords such as "facebook" or "youtube" or even "coca-cola" ? Trademarks like thoose... I guess not but I can't find any information about allowed keywords on bing's help.
    What is the traffic source?
    Signature
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  • Profile picture of the author saylar
    Trafic source is bing ad
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    • Profile picture of the author Kay King
      From Microsoft:

      “As an advertiser, you are responsible for ensuring that your use of keywords and ad content, including trademarks and logos, does not infringe or violate the intellectual property rights of others.”
      You are focused on what you can do with Bing - but companies like Amazon have clearly defined regulations for their affiliates about what terms/keywords are allowed and where you can use them.
      Signature
      Saving one dog will not change the world - but the world changes forever for that one dog
      ***
      Dear April: I don't want any trouble from you.
      January was long, February was iffy, March was a freaking dumpster fire.
      So sit down, be quiet, and don't touch anything.
      {{ DiscussionBoard.errors[8965069].message }}
  • Profile picture of the author drewfioravanti
    Generally, you can bid on trademarked keywords but you cannot use them in your ads.
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