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Adwords booted my campaign any advice?

by dean20653
11 replies
I was running Adwords for a client of mine who I took over his online marketing. He runs a vape shop/ electronic cigs store and wanted me to help drive traffic to his online store.

Adwords was rocking, 3k a month budget yielded 12k in sales

Problem is the campaign just got booted and the domain has been blocked because Google does not "support" electronic cig sites. Any advice on a secondary to pull this kind of result in a PPC campaign?
#advice #adwords #booted #campaign
  • Profile picture of the author drewfioravanti
    Yeah. This is in clear violation of their tobacco policy. https://support.google.com/adwordspo...r/176038?hl=en

    You can try Bing but you won't get the vloume.

    I don't know about Facebook's policies on this but that could be another option.

    Were you using search or display or both?

    If you were using display successfully, try contacting your top converting placements to do media buys.

    There are likely other places you do media buys from as well.
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    • Profile picture of the author dean20653
      Originally Posted by drewfioravanti View Post

      Yeah. This is in clear violation of their tobacco policy. https://support.google.com/adwordspo...r/176038?hl=en

      You can try Bing but you won't get the vloume.

      I don't know about Facebook's policies on this but that could be another option.

      Were you using search or display or both?

      If you were using display successfully, try contacting your top converting placements to do media buys.

      There are likely other places you do media buys from as well.

      I was running both, bing and FB both followed suit. I found 2 PPC networks specifically for ecig industry but still looking into their rep. Maybe need to just open an affiliate side and let the marketers do the dirty work
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  • Profile picture of the author drewfioravanti
    Hmm. I thought that might be the case. All you really can do at this point is media buys, cpv (that could work but you won't see the volume you did with AdWords) and affiliates. But, it could be hard to actually get affiliates. Especially good ones.
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    • Profile picture of the author dean20653
      Volume was what made it worth while

      But I was afraid that my options were slim. I think I'm gonna split test the new PPC network I just found and see if I can find a good solo ad. Not quite sure how the solo will pan out though.

      With the case of affiliates it's a per sale percentage so quantity would outweigh quality I think. For now I will try those 3 avenues and see what works best the scale from there, thanks for your help.
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  • Profile picture of the author ChrisBa
    Originally Posted by dean20653 View Post

    I was running Adwords for a client of mine who I took over his online marketing. He runs a vape shop/ electronic cigs store and wanted me to help drive traffic to his online store.

    Adwords was rocking, 3k a month budget yielded 12k in sales

    Problem is the campaign just got booted and the domain has been blocked because Google does not "support" electronic cig sites. Any advice on a secondary to pull this kind of result in a PPC campaign?
    What about moving to a different traffic source?
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    • Profile picture of the author dean20653
      Originally Posted by ChrisBa View Post

      What about moving to a different traffic source?
      Any suggestions? I wasn't using one source for traffic so I'm a little confused on exactly what you mean :confused:
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  • Profile picture of the author biggenius
    Facebook allowed E-Cigs?
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    • Profile picture of the author dean20653
      No, Adwords Facebook and bing all will not run a "tobacco" or electronic cig AD.. Even if the e-cig is being ran as a means to quit smoking. I have yet to find a replacement that delivers such good results as Adwords seeing how the top 3 won't run the ad.
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  • Profile picture of the author mVseo
    Dean, Could you tell us what are your three 3 traffic sources? or if you prefer to send them to me directly I would appreciate it very much. agent92630 @ gmail .com
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  • Profile picture of the author Greedy
    A lot of major ad networks have cracked down eCigs or are in the process of doing it.

    You could try PPV, it will harder, but more stable in that they probably won't ban eCigs.

    You could also try media buying.
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  • Profile picture of the author williamrs
    If it's against Google's ToS, you would need to have a method to create new accounts using VCCs, cloaking, etc... something in grey hat area...

    If it's not something you're ok with, I suggest you to look for other traffic sources. Bing and 7search can be options for search traffic, but you can also use social traffic with FB and PoF, media buying or even PPV.
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