Teespring Failure

I've put this post on another TeeSpring Thread but it may help here as well:

I've seen so many WSO's on Teespring but the bottom line is getting quality traffic that will convert. A friend of mine spent a fortune in a passionate niche, did his research and even did the demographics/interest etc for the FB ads but not a sausage.

Maybe the secret is to try different niches and see what works.

Hey, $10 is very low and even $30 is also too low. Try increase your numbers, it will work. FYI, Teespring is being over saturated by many of the affiliates in the WF. I would recommend trying other alternatives or come up with a new idea.

Here is the thing about that.

Audience is too small.
Just because they "like" the Patrick Dempsey does not mean they are passionate enough to buy his t-shirt or products.

Choose something with a bigger audience with a passionate fan base.

Maybe your shirt design wasn't worth buying, or the design itself might not have caught the interest of your fan base. It's very hit or miss sometimes when you are simply buying Ads directed to your Teespring campaign.

Keep testing and finding out what works! I don't know the show too much, but personally I wouldn't wear a T-Shirt based on a Television show. Just my 2 cents!

I've been selling t-shirts online for years. Not teespring, but I have a lot of experience.

First, January, February and March are the worst months for selling t-shirts. Its too cold in most of the country. December is great because of Christmas, though. The best month by far.

Second, guys buy more t-shirts than girls. Girls like to look cute. Guys like sports, music, movies, funny things, party things, etc.

Sure, you'll get some girls too, but the vast majority will be guys.

You want to target topics that have a "cult like" following...a fan base of people that are very passionate.

Does Gray's Anatomy have a cult like following? I dont know. I would doubt it. Sure a lot of people like it, it's been on forever, but are people as ravenous about that show as they were about Breaking Bad? No way. Also, what is the demographic that watches Grays Anatomy? 40+ year old women? They're not really the type to go out and buy a "XXX is hot" or whatever t-shirt.

You'd be better off with a t-shirt that says "Heisenberg is my homeboy" or something like that...something that targets the 16-30 year old cult like male demographic.

Also, the more "inside" the reference, the better. So only raving fans know what it means. Like Heisenberg is my homeboy. Only fans of Breaking Bad will know what that means.

The more inside you go, the better. The more inside you go, the less important the actual design is. Though, the design is important. A killer concept will beat a killer design all day if the concept is clever enough. But if you can get a killer concept with a killer design, you'll make bank...if it is the right cult like crowd.

Also, stay away from hot news stories, if you are thinking of going that way. The reason is that they might be huge news for a week or so, but they fizzle fast. If you can get on it the first day or so you might be OK. But, if you are a week late, by the time you get your design and campaign going, the next hot story is out and your working with old news that no one cares about anymore.

I think you just picked a really bad demographic.

Now I bet someone takes the Heisenberg is my homeboy idea. If you do, please post your results. lol

This is not well targeted at all ; teespring expert use fan Id using some softwares which scrapp High interaction users from fanpage and or Groups



Good luck

I don't watch the show or know much about that audience, but would people really buy and wear that shirt? i mean, i've never seen anyone wear anything like that before. obviously sports teams are doing well, because people are nuts about their fav sports teams. there's alot more things people go nuts over and will buy a shirt to represent over a tv show star, imo. but, it def sounds like you did your homework, regardless. you may just want to try another niche.

Honestly you have to keep throwing campaigns out there if you want teespring to work. I'm trying like 1-5 a day and every now and then I find something that's profitable.

Don't sit there and wonder why your campaign didn't work for too long. Learn what you can from it and go on to the next!

When you calculate net profit after taking account of all your costs for all your campaigns, are you still making a decent profit overall?

Quote:
Honestly you have to keep throwing campaigns out there if you want teespring to work. I'm trying like 1-5 a day and every now and then I find something that's profitable.

I would be interested in that as well. How much is your daily ad budget? I also was thinking to stop advertising campaigns and focus more on building my own Fanpages...

I have about 2/3 winners for every 6 failures but the winners kill it so I'm not concerned.

The daily budget depends on your ROI. If it sticks then increase your spend. If it doesn't reduce or stop ad campaign. I'm running a recent Tees campaign that was making 630% ROI. I increased the budget to $200/day and the ROI went down to ~500%.

The moral of the story is higher spend doesn't equal more sales/ROI for you.

WordpressManiac, I think cashing in on a passion is tricky. There are evergreen passions (dogs), and then passions that peak and then slide. I think McDreamy falls into the latter category. To hit the peak on that one you're about 10 years too late. Also ... the design ... sorry ... but it's just not appealing. Stated with all the best intentions!

I've done a lot of following what the Teespring 'gurus' are doing, and have done some campaigns myself, a few of which have been successful. Never had a whopper winner. What I've learned is: you have to be comfortable with spending money on something that you might have to kill (that hurts); you can't get emotionally involved with your designs, which will cause you to keep spending instead of killing a campaign; and you just have to keep plugging.

The winning vs. losing stats with Teespring (of course I'm generalizing) seem to be about 2 - 3 winners out of 10 campaigns. So you've got to have the stomach, and budget, for that. In addition, of course, to great design and getting to the exact right audience.

March Madness NCAA Basketball Tournament is about to start. There's gotta be some money in there.