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How PPV+CPA works

by Dothat
4 replies
I am trying to figure out how PPV+CPA works and flows together.


I am very confused. Can some CPA experts(people with some success and experience in CPA) help explain the process to me? I have been reading and researching and am getting confused in the process.

1. Find keywords/urls and use Leadimpact or Trafficvance and use traffic from there.

2. For those keywords and urls, when people click on the Search engine results from those keywords,OR click on those URLs, and your popup(image you created or designed??) comes up.

3.Your popup leads them to a squeeze page/landing page?? The squeeze page/landing page then goes to the offer page where they have to do some action??

And is that how it works/ flows together??

I am confuse because the CPA offers seem to have their own landing pages, so why are people making their own?

And what is Earning Per click and how does it work in conjunction with when a lead completes an offer. I have seen screenshots of earnings(say $1589), then EPC besides it( some dollar amount).

I am very confused about how this CPA flows.I need it explained in Kindergarten language so I can see how the big picture flows.
#cpa #ppv #works
  • Profile picture of the author Dothat
    Anyone?

    I searched through here as well, but got even more confused.
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    • Profile picture of the author owen2012
      You bid on a url that is closely related to your offer.

      example:

      speedycash.com/apply - for a payday loan offer

      Create a landing page because the popup size will not fit the whole offers information inside the smaller window.
      Size Matters: PPV Landing Page Dimensions

      The user clicks on your landing page and hopefully fills out the offer so you get paid. The amount of money you make is dependent mostly on your URL targeting.

      The epc is the payout divided by the number of views.
      What is EPC? : Clickbooth CPA Knowledge Base
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      • Profile picture of the author Dothat
        Thanks Owen, That helped me out a bit!
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  • Profile picture of the author Greedy
    1. Start with URLs they convert better on both TrafficVance LeadImpact for me, and also are targeted more precisely. Pick about 10-20 to test in a campaign. Once you campaign is convert with URL you can trying a bigger list, and also keywords at that point.

    2. When the user goes to the URL you are ad pops up in the windows sizes listed above. LeadImpact is actually smaller than list in that article. I've had viewing heights at small as 375px when spying. I think that post is a bit old.

    Keywords in TrafficVance trigger pop ups when they are concentrated on the page. (Last I heard.)

    Keywords in LeadImpact trigger pop ups when the user searches for the keyword. So this method is fairly targeted, but I still find URL convert better for both.

    3. Yes, and once the user completes the offer you get a conversion in your CPA Network.

    I am confuse because the CPA offers seem to have their own landing pages, so why are people making their own?
    To pitch and explain the offer better to the visitor. This helps get the offer to convert better. This is very important for the PPV, because imagine in a education offer pop up behind your browser and you just aren't going to fill it out. But maybe if there is a nice explanation, and designs to grab your attention with selling points to get you excited... you may then sign up.

    And what is Earning Per click and how does it work in conjunction with when a lead completes an offer. I have seen screenshots of earnings(say $1589), then EPC besides it( some dollar amount).
    Owen answered this above. For simple questions like these you can always Google, I know it is annoying to hear, but you have to work fast as an affiliate.
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