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Media Buys Question.

by kb24
8 replies
I am with peerfly and I have run 2 offers with a small ad network. So far I haven't made my money back. Should I look for another traffic source or continue? Or when should I look for another traffic source?
#buys #media #question
  • Profile picture of the author vask
    We can't answer that with the amount of information you gave...
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  • Profile picture of the author Greedy
    After testing 2 offers it is typically way to soon to give up a traffic source.

    Because it could easily be your campaign, not the traffic source.

    How many ads variations are you using? And landing page variations? How much have you spend?
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    • Profile picture of the author kb24
      Originally Posted by Greedy View Post

      After testing 2 offers it is typically way to soon to give up a traffic source.

      Because it could easily be your campaign, not the traffic source.

      How many ads variations are you using? And landing page variations? How much have you spend?

      I am with peerfly and I am using the banners that they have. With the landing page I am using the affiliate link that they have. I have spent about $60..

      Thing is I don't want to keep using this traffic source and lose money that is why Im asking here. Im taking a step back to access what Im doing rather than keep losing money. This is why Im asking for your help.

      So any advice? I would give the traffic source but I did that before and my thread got taken down.
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  • Profile picture of the author kb24
    Anyone else suggestions?
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    • Profile picture of the author Lewis T
      Originally Posted by kb24 View Post

      Anyone else suggestions?
      You aren't going to get answers without answering the questions given by Greedy which would allow others to proceed on giving advice based on the information you provide.

      Your OP has no information regarding your campaigns or anything specific.
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  • Profile picture of the author Bonadza Vojo
    There are numerous variables here:
    -The quality of traffic of the ad network
    -Your campaign targeting settings
    -The angle you're using (if any)
    -Landing Page
    -The conversion rate of the offers you're promoting
    -And many more...

    Media buying/Display advertising in general requires a more significant budget to test the traffic out. An overall of $60 spent is close to nothing. It's way too little to make any conclusions.You'll have insufficient data to gauge the quality of traffic.

    I'd say display advertising is one of the least friendly types of advertising as far as small budgets are concerned.

    You'd need a few hundred dollars AT LEAST to evaluate the quality of the traffic of the network you're using, as well as the offers you're promoting.
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  • Profile picture of the author kb24
    How can I tell if the quality of the traffic is good?

    What do you mean by angle?
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  • Profile picture of the author Greedy
    I am with peerfly and I am using the banners that they have. With the landing page I am using the affiliate link that they have. I have spent about $60..

    Thing is I don't want to keep using this traffic source and lose money that is why Im asking here. Im taking a step back to access what Im doing rather than keep losing money. This is why Im asking for your help.

    So any advice? I would give the traffic source but I did that before and my thread got taken down.
    Sounds like you are direct linking with doesn't work too well, also using the advertiser creatives are not always the best approach. You can almost always make a higher quality landing page, and higher quality ads on your own.

    I would make those changes and retest.

    I don't think your thread would of got taken down because of your traffic source? Was it Blackhat? Maybe that is why the conversions are struggling. It could be your traffic source. Hard to tell. But keep moving forward, $60 is nothing in the grand scheme of the things.
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