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Listbuilding via LeadImpact PPV - I think I got it!

by Joseph Then
20 replies
I've been testing out PPV for the past 3 weeks and I think I got it optimized.

Here's what I did:

I want to build a mailing list for myself, and if I want to build a list via solo ads, Generally, I'll need to pay about $40+ for a 100 clicks solo ad. A typical optimized landing page should be about 40% optin rate.

In other words, if I pay $40 I should get 40 subscribers (ie. 40% optin rate).

That means, I'll be paying $1 per subscriber. (OK, I know that there will be a funnel process of click banking, OTO, follow-up, etc. to maximize the subscriber received but let's stay at the first part for this discussion: $1 per subscriber.)


Now, based on the above information, let's moving to PPV in Lead Impact...

In Lead Impact, the minimum that I need to pay per visitor is $0.015. That means, based on $1 per subscriber, my benchmark for each keyword in Lead Impact would be:

$1/$0.015 = 67 visitors to my landing page

In other words, for each keyword that I test in Lead Impact, I MUST get 1 optin for every 67 visitors going to my page. That will give me $1 per subscriber equivalent if I were to run solo ads.

In percentage, that means I need about 1.5% conversion rate for each keyword sent from Lead Impact.

3 weeks ago, I ran over 750 keywords in LeadImpact. Using my trusted tracking software, I slowly remove those keywords that has more than 300+ visitors but less than 1.5% conversion rate. These keywords are wasting my money.

Today, I'm left with just FIVE keywords and each one gives me a minimum conversion rate of 2%, with one keyword that converts at 37%!!!

My test last night gave me 20 new optins, which cost me $20. That means my target has been reached! But that's for 15 remaining keywords last night before I prune the list to only 5.

These 5 keywords conversion rate are: 37%, 7%, 2%, 1.7%, 1.7%

Later today, I'll up my budget a little to confirm the conversion rate for the 5 keywords. Once it stays around the same rate, my next step is perhaps to increase my daily budget to $100 per day and let it rip!

Am I right?

So guys, do you have any other advice for me?
#leadimpact #listbuilding #ppv
  • Profile picture of the author Sherman Wong
    Originally Posted by Joseph Then View Post

    I've been testing out PPV for the past 3 weeks and I think I got it optimized.

    Here's what I did:

    I want to build a mailing list for myself, and if I want to build a list via solo ads, Generally, I'll need to pay about $40+ for a 100 clicks solo ad. A typical optimized landing page should be about 40% optin rate.

    In other words, if I pay $40 I should get 40 subscribers (ie. 40% optin rate).

    That means, I'll be paying $1 per subscriber. (OK, I know that there will be a funnel process of click banking, OTO, follow-up, etc. to maximize the subscriber received but let's stay at the first part for this discussion: $1 per subscriber.)


    Now, based on the above information, let's moving to PPV in Lead Impact...

    In Lead Impact, the minimum that I need to pay per visitor is $0.015. That means, based on $1 per subscriber, my benchmark for each keyword in Lead Impact would be:

    $1/$0.015 = 67 visitors to my landing page

    In other words, for each keyword that I test in Lead Impact, I MUST get 1 optin for every 67 visitors going to my page. That will give me $1 per subscriber equivalent if I were to run solo ads.

    In percentage, that means I need about 1.5% conversion rate for each keyword sent from Lead Impact.

    3 weeks ago, I ran over 750 keywords in LeadImpact. Using my trusted tracking software, I slowly remove those keywords that has more than 300+ visitors but less than 1.5% conversion rate. These keywords are wasting my money.

    Today, I'm left with just FIVE keywords and each one gives me a minimum conversion rate of 2%, with one keyword that converts at 37%!!!

    My test last night gave me 20 new optins, which cost me $20. That means my target has been reached! But that's for 15 remaining keywords last night before I prune the list to only 5.

    These 5 keywords conversion rate are: 37%, 7%, 2%, 1.7%, 1.7%

    Later today, I'll up my budget a little to confirm the conversion rate for the 5 keywords. Once it stays around the same rate, my next step is perhaps to increase my daily budget to $100 per day and let it rip!

    Am I right?

    So guys, do you have any other advice for me?
    Hi Joseph,

    I'm not that well verse in the technical aspects yet, but I'm just popping by to say hi! I'm aware that you are also a performing magician in Singapore as well. We used to meet in a magic shop years ago.

    Hope all's fine for you in your performing and IM career!

    Take care and god bless!

    Regards
    Sherman
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    • Profile picture of the author Drazz
      The thing is, when you start a list you can't a number of how much 1 subscriber will be worth. You can only guess it.

      But I think list building using PPV is a good strategy. I am doing it myself.
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      • Profile picture of the author crams
        Originally Posted by Drazz View Post

        The thing is, when you start a list you can't a number of how much 1 subscriber will be worth. You can only guess it.

        But I think list building using PPV is a good strategy. I am doing it myself.
        If you are tracking right you will be able to know what 1 sub is worth on your campaign.
        Also testing bevomedia new ppv network after i got the email. It has the same minimum as leadimpact.

        Joseph Then, great post and make sure you track and follow your sub from what target then opting with to future product and services you will be offering them. You increase your daily budget to $100 per day and let it rip or get more kw/url targets and scale and test!
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        • Profile picture of the author speedylikesKJ
          Finally a good post , I myself build list using ppv where i promote clickbank and i pay around 0.10 per sub , I`d say keep your focus on what urls you are targeting and also try split testing and optimizing squeeze pages as well ..
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        • Profile picture of the author Drazz
          Originally Posted by crams View Post

          If you are tracking right you will be able to know what 1 sub is worth on your campaign.
          Also testing bevomedia new ppv network after i got the email. It has the same minimum as leadimpact.

          Joseph Then, great post and make sure you track and follow your sub from what target then opting with to future product and services you will be offering them. You increase your daily budget to $100 per day and let it rip or get more kw/url targets and scale and test!
          Yeah but you just can't tell it after a few weeks or so. To get a decent idea we're most likely on the road for a couple of months.

          But just try to get them as cheap as possible.

          For one list I am at $0.85 other I am at $0.18

          I think I need to build more lists, not doing it much at the moment. At the moment didn't experience the power of mailinglist yet.
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          • Profile picture of the author tahir100
            I have collected leads using PPV traffic in the past, but I found that the subscribers were not very responsive. On the other hand, using solo ads, I get leads as well as a few sales. I would be interested to know what has been your experience of getting leads through PPV traffic. Have you had any sales from your PPV subscribers.
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          • Profile picture of the author crams
            Originally Posted by Drazz View Post

            Yeah but you just can't tell it after a few weeks or so. To get a decent idea we're most likely on the road for a couple of months.

            But just try to get them as cheap as possible.

            For one list I am at $0.85 other I am at $0.18

            I think I need to build more lists, not doing it much at the moment. At the moment didn't experience the power of mailinglist yet.
            In your case you're tracking the LAZY way,

            You will need to step up your tracking skills if you want to track a lifetime optin value. You can do this with any tracker, must do a lot of testing and tweaking. I like to use bevomedia affportal to do this.

            But Stephen explains this a lot clearer in his advance tracking guides. He uses p202 but it can be implemented with any platform your not limited.

            As a marketer you will hear the mantra repeated endlessly. The money is in the list. The money is in the list...

            But just how much money, and where exactly is it coming from?

            These are the two questions the second volume of the series sets out to answer. If you are not already collecting leads onto a list before you send them to an offer, by the time you have finished this volume you will understand why you need to be doing so.

            Even if you do fully appreciate the value of list building it is unlikely that anyone has explained to you how to leverage your list to the fullest possible extent by capitalizing on knowledge of your lifetime lead value.

            The concept is simple enough. If you are paying less for the traffic produced by your ad campaign than the amount of revenue it produces, you are profiting and you can scale your campaign. But exactly how much revenue ARE you generating for each lead that goes through your funnel?

            Most marketers are familiar with the concept of "earnings per click". But they are much less sure about how to go about measuring it.

            It's not enough to follow your lead through the top layer of your funnel.

            If you are capturing them onto a list you really need to be able to KEEP tracking them for the entire duration they remain in the funnel - whether that be weeks, months, or even years.

            You need to be able to keep a running tally of every dollar they send your way as a result of commissions earned from your promotions. This is how you measure their lifetime worth to you. But how do you do it in practice? How do you track them for an extended period of time?

            Well, if a picture is worth a thousand words, then you can do it like this...
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            • Profile picture of the author Drazz
              Originally Posted by crams View Post

              In your case you're tracking the LAZY way,

              You will need to step up your tracking skills if you want to track a lifetime optin value. You can do this with any tracker, must do a lot of testing and tweaking. I like to use bevomedia affportal to do this.

              But Stephen explains this a lot clearer in his advance tracking guides. He uses p202 but it can be implemented with any platform your not limited.



              The Lazy way? Lol

              I never even mentioned in my post how I track.

              But if you want to know I track everything, yes everything. I use CPV lab for this.

              But the whole point is that after only a few weeks you can't know how much one subscriber is worth. If you think you do, you just don't know much about variance and that you need a decent sample because of this.

              For some campaigns you have an autoresponder for over 2 months. Even much more. So how will you know how much someone is worth after a few week. You simply can't. You can only guess and that's the best it will get.

              For some lists a member is much more worth than $10 other lists it's not even worth a penny.
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              • Profile picture of the author crams
                Originally Posted by Drazz View Post

                The Lazy way? Lol

                I never even mentioned in my post how I track.

                But if you want to know I track everything, yes everything. I use CPV lab for this.

                But the whole point is that after only a few weeks you can't know how much one subscriber is worth. If you think you do, you just don't know much about variance and that you need a decent sample because of this.

                For some campaigns you have an autoresponder for over 2 months. Even much more. So how will you know how much someone is worth after a few week. You simply can't. You can only guess and that's the best it will get.

                For some lists a member is much more worth than $10 other lists it's not even worth a penny.
                I have to disagree with you, you're tracking with a decent tracker you shouldn't have any issue following up with subid's and always have accurate data on your optins for the lifetime of your list. there are a lot of variables but this is why you are tracking and following up with your leads.
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                • Profile picture of the author Drazz
                  Originally Posted by crams View Post

                  I have to disagree with you, you're tracking with a decent tracker you shouldn't have any issue following up with subid's and always have accurate data on your optins for the lifetime of your list. there are a lot of variables but this is why you are tracking and following up with your leads.
                  Hard to disagree with facts but ok

                  Do you know what variance is? Do you know what a sample size is.

                  Ofcourse you can track everything, but within a few weeks you can't know how much someone on your list is worth.

                  That's just basic probability theory.

                  I am not saying you should know the exact number (you'll never get it) but even to get a slight idea a few weeks is most of the time not enough.

                  That's all I am saying, so it's hard to say in the beginning how much you can spend to get 1 subscriber. Nevertheless you should always try as low of possible, so keep improving the squeeze pages.
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      • Profile picture of the author Joseph Then
        Originally Posted by Drazz View Post

        The thing is, when you start a list you can't a number of how much 1 subscriber will be worth. You can only guess it.

        But I think list building using PPV is a good strategy. I am doing it myself.
        Hi Drazz,

        I know isn't a number to guess but if I have to take a benchmark as a reference, I'd take solo ads as mentioned in my post.

        In other words, if one day, I can manage to get 100 subscribers with a $20 budget, I'm better off using Lead Impact than to buy solo ads. Just saying.


        ** Just an update, I'm running the campaign today with my final list of 5 keywords. The stats so far is:
        250 visitors
        7 optins
        2.81%
        $3.75 spent

        That's $0.53 per subscriber for me. And, I'm funneling out 4 clicks to my click banking partners so that means I should have a 57% clicks going to my click banking partners if it all goes well. But then, I'm not looking at the funnel at this point of time.
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        • Profile picture of the author Maji
          Keep going --- It will work --- Its long term money.
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          • Profile picture of the author Dele
            Agree with you significantly in quantitative terms but think you also must consider non-quantitative factors such as:
            - Are your opt-ins from PPV really highly targeted prospects when compared to Solo Ads?

            Not passing any conclusion either way. Just saying you need to take that into consideration too. For example, some niches do better with some traffic sources than others.

            My two cents.
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            • Profile picture of the author Joseph Then
              Originally Posted by Dele View Post

              Agree with you significantly in quantitative terms but think you also must consider non-quantitative factors such as:
              - Are your opt-ins from PPV really highly targeted prospects when compared to Solo Ads?

              Not passing any conclusion either way. Just saying you need to take that into consideration too. For example, some niches do better with some traffic sources than others.

              My two cents.
              Personally, I think PPV leads are just as valuable as solo ads leads. At least I know that my list are are fresh source and not leads that are cycled over a few marketers list from solo ad swaps.

              As I believe in diversity, I built my list via different sources so PPV is one that I attempted and manged to get a good ROI.

              Now, I'm testing a modified landing page. Let's see if it get me a higher conversion rate.
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  • Profile picture of the author watsonovedades
    congrats, $1 per suscriber seems a little high,, youre on the right spot on testing diferrent landingpages this will increase your CTR and low your CTR, much more bang for your buck and of course more suscribers.

    test different landing pages at the same time with a php script, i think i saw it for free download on an affiliate marketing blog, google it im sure you will find it.
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  • Profile picture of the author ChrisBa
    It looks like you're on the right track, try getting the cost per email down though..
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  • Profile picture of the author owen2012
    Hey Joseph,

    Here is a pro tip.

    Modify you keywords or domains to find which variations of your targeted get a higher optin rate.



    http://www.warriorforum.com/ad-netwo...targeting.html
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  • Profile picture of the author JayKoh
    Hi Joseph,

    I'm currently looking to build an IM list using PPV as well and your thread has really piqued my interest.

    I was just wondering, are you targeting tier 1 leads only? (US,UK,CA,AU)

    Also, what is the average open rate for your first email followup to the list you built through PPV?

    I've built lists using solo ads for some time now and just like you mentioned, I'm hoping to generate some fresh new leads rather than recycled ones.

    On a side note, greetings from Singapore and thanks in advance for your help
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