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Question on Split Testing in Facebook

by brad626
7 replies
Hey guys I'm fairly new to facebook advertising and I'm having issues with some split testing I'm working on.

I have 5 identical ads, the only difference is the image used in each.

I want to display these an equal amount of times to get an accurate split test. The problem is some ads are being displayed thousands of times, where others are not being displayed at all.

They are all in the same campaign and same ad set, with different ads created under the ad set.

I have attached an image of what I mean. Anyone know how I can make sure each ad is displayed equally?
#facebook #question #split
  • Profile picture of the author brad626
    It seems this answers my question: https://www.facebook.com/help/commun...52988283170078

    I don't trust fb to "pick a winner" so I have paused the ads with most impressions and kept the ones barely getting any active to see which performs better. I will post my findings.
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  • Profile picture of the author JoeFerguson
    Just a suggestion, but maybe try changing the copy in a couple too not just the image. Might as well go all out with the testing to get a better idea of what works best.

    Good luck!
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    • Profile picture of the author adpanelnet
      Originally Posted by JoeFerguson View Post

      Just a suggestion, but maybe try changing the copy in a couple too not just the image. Might as well go all out with the testing to get a better idea of what works best.

      Good luck!
      I agree with you !
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  • Profile picture of the author Rhiannon Beckham
    Hey, you have to put them in each in separate ad sets or FB will run the show.

    You're right not to trust FB haha - they're not in the business of helping us, only themselves.
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    • Profile picture of the author brad626
      Originally Posted by Maryjane Burnz View Post

      Hey, you have to put them in each in separate ad sets or FB will run the show.

      You're right not to trust FB haha - they're not in the business of helping us, only themselves.
      Ahh so that's how it is done, will give this a try now!

      Originally Posted by JoeFerguson View Post

      Just a suggestion, but maybe try changing the copy in a couple too not just the image. Might as well go all out with the testing to get a better idea of what works best.

      Good luck!
      Hey Joe, my justification for doing only the image is to eliminate as many variables as possible. After testing which image converts the best I will begin testing which headline, which target audience, etc. Hope that makes sense!
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    • Profile picture of the author Mr Lim
      Originally Posted by Maryjane Burnz View Post

      Hey, you have to put them in each in separate ad sets or FB will run the show.

      You're right not to trust FB haha - they're not in the business of helping us, only themselves.

      Maryjane was right about this.
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  • Profile picture of the author brad626
    Ok I now have one ad set with my four image ads I'm split testing, and then four individual ad sets with one image ad in each.

    I'm going to run them side by side so I can get some insight into FB's process.

    I will post results for anyone that is interested
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