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Tracking view through conversions

by James Pierson
6 replies
If there is a network or publisher that is willing to drive traffic to our landing pages on a CPA basis, how do I track the view through conversions?

They said $(XX) for click through conversions (30 day window) and $(YY) for view through conversions (14 day window).

How do I track this especially since we are running other campaigns, other sources of traffic, other networks and publishers etc.
#conversions #tracking #view
  • Profile picture of the author crams
    What are you currently using for tracking?

    I know I've setup a similar process from my understanding of your post. With my offline clients, I am able see which client generated conversions and see their clicks/click throughs.

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    • Profile picture of the author James Pierson
      Originally Posted by crams View Post

      What are you currently using for tracking?

      I know I've setup a similar process from my understanding of your post. With my offline clients, I am able see which client generated conversions and see their clicks/click throughs.


      We just have Google analytics. Not using anything else.
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  • Profile picture of the author ronrule
    Originally Posted by James Pierson View Post

    If there is a network or publisher that is willing to drive traffic to our landing pages on a CPA basis, how do I track the view through conversions?

    They said $(XX) for click through conversions (30 day window) and $(YY) for view through conversions (14 day window).

    How do I track this especially since we are running other campaigns, other sources of traffic, other networks and publishers etc.
    They would track this on their end I think - they can based on when their cookie was set and if that visitor purchased then or purchased later. Are you trying to track it to see if your records match theirs?
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    Ron Rule
    http://ronrule.com

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    • Profile picture of the author James Pierson
      Originally Posted by ronrule View Post

      They would track this on their end I think - they can based on when their cookie was set and if that visitor purchased then or purchased later. Are you trying to track it to see if your records match theirs?
      Yes. They would track this. However, I would like to be able to track this on my own (from my end). So, yes to your last question.
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      • Profile picture of the author crams
        You could set goals with GA.
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  • Profile picture of the author James Pierson
    Goals? How will this help me with accurately tracking view throughs? esp from several sources (publishers), networks, CPA networks, vendors etc?
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